BOSTON, MA--(Marketwire - Mar 20, 2012) - DataXu (www.dataxu.com), provider of the industry's leading digital marketing management (DMM) platform, today announced that it has hired Geoff Dodge as Executive Vice President, Sales and Marketing. In his new role, Dodge will oversee DataXu's global sales and marketing strategies and go-to-market plans for the DX3 enterprise platform, as well as vertical and industry solutions.
DataXu's platform enables brands to aggregate and automatically act on consumer behavioral data to power faster and smarter decisions that impact sales. In just the past two years, DataXu has built the #1 ranked DSP current offering, according to the December 2011 report: "The Forrester Wave™: Demand-Side Platforms, Q4 2011."
Dodge's move to DataXu supports and fuels the company's promising growth trajectory. Already, the company has the largest worldwide footprint, delivering global efficiency and local expertise to companies across 60 countries. Global digital ad spend is projected to grow from $65 billion to $200 billion in the next five years, and DataXu's addressable market is predicted to increase from $5 billion today to $25 billion over the same period. Dodge will spearhead the next wave of DataXu's expansion.
Dodge joins DataXu from enterprise CRM software powerhouse Salesforce.com, where he was Senior Vice President of Sales, instrumental in growing software-as-a-service (SaaS) solutions for the largest media and communications companies in the United States. Previously, Dodge served in a number of leadership roles in the media industry, including Senior Vice President and Publisher of BusinessWeek. During his tenure, BtoB Magazine named BusinessWeek the Most Innovative Consumer Magazine Publisher.
"Salesforce.com is a meteoric success that shaped a market around CRM software-as-a-service, much like DataXu is accomplishing with digital marketing management," said Mike Baker, CEO and co-founder of DataXu. "Geoff Dodge is one of the few executives who have built a successful track record spanning the media and software industries. As our customers look to transform their digital marketing efforts by crossing that same chasm, Geoff will be a valuable resource to DataXu and indeed to the C-Suite across our industry."
Added Dodge, "Enterprises and agencies are recognizing the power of data and analytics in driving sales and meaningful long-term relationships. And DataXu has raised the bar for all enterprise software providers by enabling real-time decision-making from data and analytical insights to increase sales and competitive advantage. I look forward to contributing to the legacy of DataXu as we build a global company."
DataXu has developed the industry's leading digital marketing management (DMM) platform -- DX3. Comprised of the #1 ranked demand-side platform as well as sophisticated data management and attribution management capabilities, DX3 defines a new class of enterprise solutions that manage, optimize, and automate digital marketing initiatives to turn Big Data into profitable actions. DataXu's executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit www.dataxu.com or follow us on Twitter at @dataxu.