REDWOOD SHORES, CA--(Marketwire - Sep 7, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that CEO George John will present at Signal: Chicago to be held on September 11, 2012 at the W Chicago - City Center.
- John will deliver a presentation titled "Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Data Game," at 11:30 am. During his presentation, John will discuss a future where every ad impression is bought and sold in real-time based on analysis of millions of data points. He'll discuss which emerging technologies publishers and advertisers can use to harness the data deluge, and discuss the opportunities and risks in a fully-automated audience buying world.
- Signal: Chicago will include presentations from top executives from companies such as GE, Facebook, Google, Buddy Media, L'Oréal, Quantcast, Groupon, Microsoft, Adobe, and more. The theme of this year's conference is "Mapping Marketing's Data Flows: Social Content, Analytics, and the Power of Location."
- The second annual Signal: Chicago, produced by Federated Media, will help marketers identify and decode the processes, companies, and partnerships that must be leveraged in the new ecosystem of technology and data platforms, and how these new services interact with the physical world. Attendees and speakers will take a deep dive into brands and consumer insights as they relate to mobile, local, social, and real time digital technologies and services.
- John is part of a new breed of computer scientists applying Big Data to digital advertising. After obtaining a PhD from Stanford, George spent years at Salesforce.com, Yahoo, and Epiphany developing some of the first ad data analytics technologies before starting Rocket Fuel. He speaks frequently at industry events, including iMedia Agency Summit, GigaOM Structure Data, Digital Marketing Summit, and AdTech.
About Rocket Fuel:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.
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