TORONTO--(Marketwire - Aug 21, 2012) - Research Now, the leading global online sampling and data collection company, today announced the launch of its Canada Healthcare Panel as part of the first stage of its expansion into international markets.
The initiative to further broaden Research Now's medical market research (MMR) capabilities follows the success of the company's U.S. Healthcare Panel, which was launched in 2006. The recruitment mailings to enroll Canada medical panelists began in March, resulting in the enrollment of over 5200 healthcare professionals thus far.
"With an increasing demand for Canadian healthcare studies, our Medical Market Research team is excited to implement continued North American expansion," said Steve Young, senior director of Healthcare Solutions at Research Now. "Our clients have shown a desire for a solution in Canada that provides both high quality customer service as well as a deep reach to Canada's healthcare professionals, and we are happy to bring this capability to their market."
Research Now's Canada Healthcare Panel will include physicians as well as a variety of other healthcare professionals, including nurses, pharmacists and eye care professionals. The end result will be a more deeply profiled panel that provides access to a specific demographic of survey respondents in the healthcare industry, enabling clients to include both U.S. and Canada in their healthcare research.
About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in 24 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.