SOURCE: Reputation Changer LLC
NEW YORK, NY--(Marketwire - Aug 30, 2012) - Online reputation management may have begun as something of a niche business, but in recent years it has grown dramatically, both in terms of prevalence and prestige. Now, more and more individuals are coming to realize that the search engine listings associated with their name could prove make-or-break as they apply for jobs and seek to expand their career; companies, meanwhile, know that online reviews, yielded by Google and Bing, can have a major impact on their sales. In light of the increased profile of reputation management, CIO has published a new list of online reputation defense tips, aimed at businesses but also applicable to individuals. This list of tips has won the attention of ReputationChanger.com, an industry-leading reputation repair agency.
ReputationChanger.com has issued a press statement in response to the list of tips. In the statement, company CEO Cliff Stein says the tips are prudent and effective -- to an extent. "There are many practical steps that companies and individuals can take in order to protect themselves from online defamation, and ultimately to brand themselves in a positive way," Stein stays. "The only thing we might add is that, in many instances, DIY reputation management tips are not quite enough, especially when significant damage has already been done. Those are the instances in which enlisting an agency like ReputationChanger.com is advisable."
Even with that caveat, Stein says businesses and individuals can glean several positive tips from the CIO article. In particular, he highlights the tip to be "proactive" in monitoring online search results. "This is foundational," Stein says. "It is vital to remember that a negative online listing or a bad review could appear at any moment, so it's unwise to Google yourself or your company one time and then forget about it. Reputation monitoring is an ongoing process." Stein encourages business owners and individuals to search themselves frequently, but also suggests setting up automated Google and Yahoo alerts.
Stein further says that the article's insight into social media has some crucial points. "Certainly, maintaining robust social media activity is key," he affirms. "Reputation management is all about controlling the listings on the first page of Google. There is no simpler way to do that than to populate that page with your own Facebook, Twitter, and Google+ accounts."
One social network, in particular, is highlighted in the CIO article -- LinkedIn. "The power of LinkedIn cannot be overstated, especially for individuals," says the ReputationChanger.com CEO. "LinkedIn, more than any other social media site, has amazing Google ranking ability. If you are searching for a job, you should make LinkedIn a priority, because when a potential employer Googles your name, your LinkedIn page will surely be one of the very first things he or she sees."
Stein goes on to confirm that online reputation management is essential and absolutely worth the time and effort suggested by CIO. "This may seem like a lot of information, but it is a small price to pay for a clean online reputation," he says. "Simply put, the way you are presented on the Web matters. If you are an individual, a bad reputation could cost you immensely, both professionally and personally. If you own a business, a bad reputation could lead to lost sales, lost customers, and more refund requests."
ReputationChanger.com, he says, takes all of this very seriously. "We are devoted to the idea that companies and individuals deserve to play a role in controlling what is said about them online," Stein remarks. "We are passionate for helping our clients do exactly that, suppressing unwanted listings and making the very best online impression."
ReputationChanger.com was founded in 2009, and has since grown to become the world's #1 reputation management company. The firm is celebrated within its industry for its client-focused approach and its innovative use of the latest technology. The company was founded by a seasoned group of online marketing and sales professionals, as well as SEO and social media experts, content writers, account executives, and more. ReputationChanger.com's team is led by CEO Cliff Stein, and united by their passion for helping individuals and brands control the way they are portrayed on the Internet.