SOURCE: Redback Wireless Corp.
August 27, 2007 16:50 ET
Redback Wireless Corp. and NextLevel.com Inc. to Enter Joint Venture Agreement
Experienced Marketing and Advertising Agency to Add Depth of Experience
NEW YORK, NY--(Marketwire - August 27, 2007) - Redback Wireless Corp. (Redback), a provider
of mobile advertising solutions, is pleased to announce it has entered a
joint venture agreement with NextLevel.com Inc.
Under the terms of the agreement, NextLevel.com will manage the sales
process for Redback, and will manage client accounts.
NextLevel is an established marketing and advertising agency with solutions
for both advertisers and publishers. They handle everything from SMS, MMS,
web advertising, rich media delivery, permission-based e-mail and search
engine keywords. Their solutions help advertisers maximize their
performance and deliver measurable results.
They also help their publishers maximize their profits but not at the
expense of their users' experience. With over 20 specialized content
channels, they deliver solutions that work.
Brands are delivering promotional content such as mobile music to mobile
games to drive consumer engagement. This mobile content is delivered via
MMS (Multimedia Message Service). Brands are also leveraging
consumer-generated content. A good example of this was Motorola's campaign
with the House of Blues where consumers sent photos from their mobile
phones to LED boards and internet blogs in real-time.
Redback Wireless Inc. is an IP message communications company focusing on
the delivery of interactive messages and target advertising to end users
anywhere and anytime. Its range of advanced mobile-based IP applications
and services are delivered and enabled by using the data capacity of
advanced mobile data networks that are just emerging. Redback Wireless
Inc. is a Utah registered company.
NextLevel.com (www.nextlevel.com) is a full service new media and
communications technology firm that has designed and developed numerous
award-winning entertainment-oriented Web sites. NextLevel has established
alliances with leading players in the broadcasting, publishing, and
entertainment industries and has secured contractual agreements with
companies in these industries for the design, development, launch,
marketing and management of numerous entertainment Web sites. To date,
NextLevel has designed and developed over 75 Web sites for industry giants
such as Sony, Warner Bros., Lotus Broadcasting, World Championship
Wrestling (WCW), and The Sterling MacFadden Partnership.