SOURCE: Paragon Financial Limited
NEW YORK, NY--(Marketwire - Sep 4, 2012) - The rapidly growing popularity of smartphones and tablets has begun to drastically change the video game industry. A recent survey has shown that a growing number of consumers prefer playing games at home on their mobile devices over the traditional console variety. The Paragon Report examines investing opportunities in the Video Game Industry and provides equity research on Electronic Arts Inc. (NASDAQ: EA) and Zynga Inc. (NASDAQ: ZNGA).
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A survey conducted by PopCap Games shows that approximately 50 percent of UK and US mobile gamers prefer playing games at home on their mobile devices. The number of mobile gamers in the U.K. and the U.S. is projected to be 125 million.
"We already know that people play mobile games 'on the go,' but now we are seeing mobile gamers largely favor their mobile devices for home use," said Dennis Ryan, VP of Worldwide Publishing at PopCap. "If you add the fact we are seeing a deluge of new gamers coming in through mobile, we believe mobile gaming is invading the last bastion of videogame consoles and personal computers: the home."
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Bloomberg has previously reported that Electronic Arts and Microsoft are in negotiations to bring mobile games to the upcoming Windows 8 platform. "We're working very closely with Microsoft to understand what their views on gaming navigation are," Chief Operating Officer Peter Moore said in a recent phone interview. "Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts."
AllThingsD recently reported that Zynga has hired Maytal Ginzburg as their new chief operation officer in charge of new markets. Ginzburg is expected to lead the company's online gambling ambitions. CEO Mark Pincus in the company's last earnings call stated that Zynga's first real-money games are in development and are expected to launch in the first half of 2013.
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