SAN FRANCISCO, CA--(Marketwire - Feb 22, 2013) - RadiumOne, a leader in programmatic advertising, today announced its predictions for the 85th Academy Awards, based on social sharing data, posing the question, "Who would take home an Oscar if it was determined by social media?" Although some nominees won't take home an Oscar at this year's event, a record amount of consumers weighed in on their favorite films via their desktop, and more frequently, their mobile device.
And the Oscar Goes to...
- Best Actor: Hugh Jackman, "Les Miserables"
- Best Actress: Jennifer Lawrence, "Silver Linings Playbook"
- Best Picture: "Silver Linings Playbook"
Ironically, the Best Picture category nominees may have been the most groundbreaking films of the year, but they were not box office moneymakers. RadiumOne compared this year's biggest box office hits with the number of sharing events they generated in the world of social media, and found that the top four box office hits were:
- "The Avengers," generating $207,438,708 on opening weekend, but accumulating only 5 percent of social shares.
- "The Dark Night Rises," generating $160,887,295 on opening weekend, and accumulating 55 percent of social shares.
- "The Hunger Games," generating $152,535,747 on opening weekend, and accumulating 12 percent of social shares.
- "The Twilight Saga: Breaking Dawn - Part 2," generating $141,067,634 on opening weekend and accumulating 28 percent of social shares.
If the nominees for Best Film were determined by their social popularity alone, the contenders would look a little different. RadiumOne identified the top three nominees for Best Picture if Facebook likes were the determining factor. The nominees are:
- "The Twilight Saga: Breaking Dawn - Part 2" with 38 million likes
- "The Hunger Games" with 8.5 million likes
- "TED" with 7.6 million likes
However, if Oscar winners were determined by Twitter followers alone, the best picture would go to "Twilight Saga: Breaking Dawn - Part 2," with tenfold the amount of followers than any other motion picture. The nominees are:
- "Twilight Saga: Breaking Dawn - Part 2" with 1,286,488 followers
- "Paranormal Activity 4" with 117,192 followers
- "The Hobbit: An Unexpected Journey" with 86,389 followers
Overall, RadiumOne's Infographic reveals a shift taking place in the entertainment industry as an increasing number of consumers flock to their mobile devices to share content about this year's biggest events. This year's Super Bowl topped the charts as the most social televised event in history with 52.5 million social shares, up from 17.5 million shares in 2012. More importantly, only 41 percent of consumers sharing content about the Super Bowl last year were doing so from a mobile device, but this year that number jumped to 88 percent. In conclusion, this data points to a constantly growing impact that mobile has in consumer social behavior.
To view RadiumOne's Infographic, please visit: http://radiumone.com/assets/download/Oscars.jpg
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and generate over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph intelligence layer, build real-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spanning the Web and Mobile, we offer advertisers the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.