SAN FRANCISCO, CA--(Marketwire - Dec 12, 2012) - RadiumOne, a leader in programmatic advertising, today announced the availability of its new cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand. RadiumOne's social sharing products provide insight into over 10 billion proprietary sharing events each month, and are expected to break the 1 billion-user mark by 2013. The company's hashtag targeting innovation demonstrates an ongoing commitment to serve the real-time needs of the industry by leveraging social intelligence to deliver the most relevant audiences for advertisers.
Hashtags have become one of the most ubiquitous symbols used in social sharing to indicate specific brands, products and emotions relevant to the content a person posts and shares across the Internet. In fact, according to real-time social analytics provider, Topsy Data, the five most notable Twitter hashtags alone generated upwards of 11.7 million mentions over the last year.
RadiumOne's hashtag targeting gives advertisers a competitive edge, enabling them to leverage and monetize their earned media, making their paid media smarter and more effective. For example, a brand can identify consumers who use the hashtags #nike #olympics #fitness on desktop computers, tablets and mobile devices and build a campaign with full page ad roadblocks on desktop and mobile platforms targeted to these same consumers online within milliseconds. Similar to search advertising, brands like Nike can reach consumers by targeting hashtags based on categorized terms like #olympics, #fitness with campaigns relevant to running and athletic equipment.
This ability to instantly connect is unique to RadiumOne's programmatic advertising platform, and reflective of the technology's data creation, audience amplification, and delivery capabilities. RadiumOne currently integrates with Facebook Exchange and the company plans to announce future integrations with other social platforms that could benefit from this hashtag targeting technology in the coming months.
"Each second, people are using social media to broadcast their feelings, preferences and opinions -- these moments represent an untapped opportunity for advertisers to interact with consumers in real-time," said Gurbaksh Chahal, CEO and founder of RadiumOne. "Our new hashtag targeting capabilities represent one of the many innovations we are delivering in programmatic advertising, providing yet another way for brands to connect in real time with people who are receptive based on their engagement with a particular subject, current event or topic of discussion."
RadiumOne is changing the face of online advertising through a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage directly with 700 million unique consumers and monitor over 10 billion sharing events. Within milliseconds, we can filter this data through our ShareGraph™ intelligence layer, build real-time audiences for our brands, and target ads across the more than 25 billion real-time impressions we see each day. Spanning the Web, Mobile Web, and Facebook, we offer advertisers the ability to reach the right consumer at the right time, no matter where they might be. Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has offices across the US and Europe. To learn more about RadiumOne, please visit http://radiumone.com.