EMERYVILLE, CA--(Marketwire - Aug 22, 2012) - Quantivo, a leading provider of cloud-optimized analytics for marketing, today announced that Quantivo Founder and Chief Technology Officer Paul O'Leary will present on a panel, "What's Next with Big Data," on August 29 at the Digital Analytics Association San Francisco Symposium: What's Next? - The Future of Digital Analytics. On the panel, O'Leary will join other experts from leading big data analytics companies, including Splunk and Think Big Analytics, to share perspectives on big data including tips on getting started and what businesses can look forward to with emerging technologies.
During the discussion O'Leary will discuss the three main challenges associated with loading, integrating and analyzing multiple sources of data and how it is now possible for companies to overcome the challenges below to better understand their business and their customers' behavior:
1) Marketing is today's mainstream big data problem with increasingly varied data sources, and a variety of formats and volumes that traditional systems are not built to handle.
2) Traditional analytic platforms and established processes inhibit speed to insight and are expensive to install and maintain.
3) Successful digital analytics require the integration of several best-of-breed components.
At the Digital Analytics Association San Francisco Symposium, O'Leary joins an elite list of speakers about big data and analytics from companies including IBM, HP, LinkedIn, Intuit, Splunk, and Webtrends.
Who: Paul O'Leary, founder and CTO, Quantivo, Inc.
What: Panel Presentation: What's Next with Big Data?
When: Wednesday, August 29, 3:15 - 4:30 p.m.
Where: Mission Bay Conference Center, 1675 Owens Street, San Francisco, California 94143
Quantivo delivers the industry's first cloud-optimized analytic experience that is frictionless, fast, and flexible. Unlike traditional solutions, Quantivo empowers business users and analysts to quickly load, assess, integrate and analyze large data sets from disparate sources -- within hours, not weeks. This is only possible because of Quantivo's proven, proprietary pattern-store technology, advanced query engine, and elastic cloud architecture. These powerful capabilities drastically simplify the loading of data, and enable users to discover associations in their data through a train-of-thought query interface. Quantivo's technology has been in use by Fortune 500 companies since 2006, holds five patents and is backed by top-tier venture capital firms.
For more information, visit http://quantivo.com/
About the DAA San Francisco Symposium: What's Next? - The Future of Digital Analytics
This half-day event will cover what's working right now in digital analytics along with what the future holds for the remainder of 2012 and into 2013. The in-depth symposium will feature industry innovators showcasing their expertise on current big data, LoSoMo and career development trends. Thought leaders will present how they are overcoming challenges to success in their businesses online and how these challenges may affect the future of digital analytics throughout the industry. Attendees will take away where the future of digital analytics is heading from top executives and how to align their organization.