November 01, 2010 13:47 ET

Qontext, the Industry Leader in Integrated Business Social Collaboration, Announces Certified Partnership With Salesforce.com

MOUNTAIN VIEW, CA--(Marketwire - November 1, 2010) - Qontext, a business social networking platform to make companies more agile and efficient, has been AppExchange certified by Salesforce.com. While the Internet has drastically altered the way we keep up with friends and family through websites like Facebook and Twitter, business collaboration has lagged far behind. Qontext is changing that by opening up a whole new world of social collaboration so employees instantly share and follow important information, increase productivity and reduce inefficiencies like duplication of efforts.

Qontext complements Salesforce.com as a fully integrated sales productivity suite. But unlike Salesforce.com's Chatter, Qontext is platform independent, meaning companies can add social capabilities integrated across mixed applications, even non-Force.com applications -- be it SAP, Oracle or even proprietary web applications.

"We are flattered to be validated by a company as prestigious as Salesforce.com," said Samir Ghosh, Vice President of Business Development at Qontext. "We began talks with Salesforce.com months ago, long before the launch of Chatter. Ultimately, we decided to design a product that integrates with any CRM, including Salesforce.com. It's the best of all worlds for our customers, partners and for us."

Unlike emails, which get buried, lost and forgotten, Qontext allows people to easily find documents and discussions months or even years later, right on a customer account page for example. It also lets people work collaboratively on documents and important projects. Employees can stay on top of what's going on in the company with real time feeds and they can opt to get customized alerts when important events happen, such as a new opportunity posting, product shipment or delay.

Ghosh added, "As CRM and other independent software vendors (ISVs) scramble to add social features to their applications, they need to recognize that business social is used by employees and virtual teams across departments, geographies and applications. Qontext's easy out-of-the-box integration with any app helps ISVs rapidly add social features to their apps while avoiding creating 'social silos' that could hinder rather than help adoption."

Qontext was developed by Pramati Technologies, the company that has delivered world-class products for over a decade, including the highly acclaimed Pramati Java™ Middleware and Social Twist. Qontext is available as a SaaS offering with a monthly subscription.

Headquartered in Silicon Valley, Qontext Inc. is a global provider of on-demand social networking software for medium to large companies and for ISVs seeking to quickly add state-of-the-art social features to their web-based applications. Qontext is the only private social collaboration platform that easily integrates with existing business applications such as CRM, ERP, HR, financials, even custom applications down to detailed business object level. Qontext facilitates shared information including discussions, documents, blogs, wikis, videos, polls and more -- empowering employees to work together when and where they prefer -- creating maximum efficiency. Qontext uses on-demand, private cloud hosting for secure scalability with predictable, optimized IT costs and dependable, global Service Level Agreement. www.qontext.com.