TEL AVIV, ISRAEL--(Marketwire - Jul 17, 2012) - Promodity, the online campaign optimization company, today announced it has secured $1.5 Million in angel funding to further ongoing product development and marketing. Promodity is also announcing general availability of its comprehensive marketing platform for inbound campaign optimization on-the-fly. This automated cloud-based software empowers marketing professionals to manage all marketing campaigns in one place across multiple channels, all without the need for IT.
Powerful Tools for Online Conversions
Promodity's campaign optimization platform tracks the performance of all your marketing initiatives including: Search Engine Marketing like PPC and Content Network, Display Advertising including CPM and CPC, social channels like Twitter and Facebook, Affiliate, Direct and Email Marketing. The platform can track any resolution of marketing activity, from entire display campaigns to a single tweet.
"Promodity creates powerful tools to capture all of your marketing campaigns in one place and has a clearly articulated proof-of-concept," said Gigi Levy-Weiss, Angel Investor of Promodity. "This additional funding will help further the company's product development and marketing initiatives."
Key Features of the Promodity Campaign Platform:
- Real-Time Campaign Dashboard - View the performance of all your marketing campaigns in one centralized location to make real-time decisions. Customize the information you wish to see and monitor campaign activity and performance
- Shopping Cart Optimization - Campaign management is linked directly with the checkout process to handle multiple promotions and give the consumer the best deal possible
- Web Creative Studio - Promodity provides powerful tools to create creative multimedia assets like banner ads, online forms, and web designs, reducing the need for a professional designer. Dynamic insertion ensures relevant and consistent messaging on landing pages
- Easy Campaign Setup with No Need for IT - Create and manage marketing campaigns on-the-fly and measure the effectiveness of each channel from impression to conversion. Create sub-channels, and measure geo-location targets, languages, and time targeting, and create custom parameters
- Automated Media Ad Server - Track, segment, report, run multivariate tests and serve media to maximize ROI. This information feeds back to the media servers to optimize performance
"We are excited to introduce our campaign-centric platform because it gives a complete view into all marketing initiatives in real-time," said Amit Greener, CEO of Promodity. "After 10 years of running online marketing campaigns and promotions, I realized that marketers needed a tool like Promodity to optimize campaigns in real time. Promodity gives you the ability to be dynamic and flexible and to upload multiple promotions all without the need for IT. Promodity helps drive conversions automatically."
Promodity is the online campaign optimization company that offers a web service + application to manage online campaigns and increase conversion rates. The software platform provides a single place to view, measure and optimize all marketing campaigns and initiatives in one place all without the need for IT. Promodity's campaign optimization platform tracks the performance of all your marketing initiatives including: Search Engine Marketing like PPC and Content Network, Display Advertising including CPM and CPC, social channels like Facebook, Twitter and Pinterest, Affiliate Channels, Direct and Email Marketing. For more information, please visit www.promodity.com.