| WHAT: |
The Shock Trauma Air Rescue Society (STARS) is airlifting five prominent Alberta-based CEOs and dropping them into Kananaskis Country near Bragg Creek for the second annual CEO Rescue in the Rockies for STARS fundraiser. With no alternate way out, each CEO must "survive" the wilderness, conquering several challenges whilst remaining on the mountain until they have reached a minimum fundraising goal of $100,000 each, using only their cell phones to reach out to donors and generate funds. Once each CEO reaches their personal goal, they will be "rescued" from the site via STARS air ambulance. |
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| WHO: |
Bruce March - Chairman, President & CEO, Imperial Oil Limited |
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Steve Laut - President, Canadian Natural Resources Limited |
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Dale Dusterhoft - CEO, Trican Well Service Ltd. |
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John Gibson - President & CEO, Tervita |
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Matt Brister - CEO, Chinook Energy Inc. |
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| WHEN: |
Friday, September 14, 2012 |
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10:30 a.m. - 9 p.m. MST |
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There will be three possible interview locations for media: |
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10:30 a.m. - 11 a.m. - CEOs available for interviews at the Peace Bridge helipad prior to liftoff (north end of 7 Street SW, north of 1 Avenue SW). |
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11:15 a.m. - 11:30 a.m. - Skids up, CEOs flown to mystery site and challenge begins. |
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4:00 p.m. - 4:15 p.m. - CEOs available for interviews at the Peace Bridge helipad upon their return. |
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5:30 p.m. - 9 p.m. - Post rescue fundraising gala at Sheraton Eau Claire - tables are available for purchase by calling Angela Munday at (403) 516-4845. |
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| WHERE: |
Calgary & Kananaskis Country |
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| *PHOTO OP: |
Witness influential CEOs as they are prepped by STARS crew and transported to the remote sight via helicopter. |