DENVER, CO--(Marketwire - Jan 15, 2013) - Digital printing and online solutions are opening up new opportunities for small businesses to grow -- and the timing couldn't be better, thanks to a wave of entrepreneurship helping repair America's economy.
The United States has about 27 million small businesses, those with fewer than 100 employees, Census data show. The ranks of the self-employed have been growing since the recession hit in 2007 as professionals have carved out a new living after their old employers cut back. At the same time, digital printing has made polished marketing materials more affordable, which helps startups compete in the marketplace. Web tools are also becoming more accessible.
Helayne and Vinny Celano are a perfect example. The married accountants lost their jobs in 2007, so they decided to start their own firm, VeeCee Bookkeeping in Henderson, Nev. While their accounting skills were sharp, Helayne knew she needed help with marketing.
She turned to PostNet, a digital printing, online marketing and shipping franchise that specializes in helping small businesses raise their profiles.
"We worked from home at first," Helayne said. "When you have the right tools to go in to meet people and your materials are very professional, it really helps."
PostNet franchise owner Irene Fenolio and her team designed a logo, printed business cards and created brochures -- and the partnership grew from there. VeeCee Bookkeeping now has an office with two employees, and the Celanos recently started a second business called Nevada Asset Protection, which also uses PostNet's services.
PostNet has more than 300 franchisees in the United States and more than 700 worldwide, and it serves tens of thousands of small and mid-sized businesses. In addition to providing digital printing of everything from business cards to banner signs and vehicle graphics, PostNet creates SEO-optimized websites and mobile sites, handles shipping and crafts direct mail campaigns that help businesses expand their reach.
If you have a passion for supporting small businesses in your community, visit postnetfranchise.com to learn how you can start a franchise.