SEATTLE, WA--(Marketwire - Sep 21, 2012) - Perka has added new social media promotion features to its mobile marketing and loyalty platform making it easier for merchants to engage customers on Facebook and Twitter in ways that bring them back into the store more frequently.
Adding social media to small business loyalty programs offers merchants valuable advantages that:
Build a social audience. Special offers can reward consumers that "like" or follow the merchant on Facebook and Twitter, adding more fans that will regularly interact with the brand.
Entice customers to walk in the door. Perka generates sharable coupon web-links that merchants may post and customers can share with friends. Timely messages, offers and incentives sent to customers' mobile phones engage them when they aren't in the store.
Fuel word-of-mouth buzz. Regular customers can now share Facebook updates when they visit or earn a perk at a merchant. Each posting promotes the loyalty program to many more potential new customers.
"Small business owners rarely have enough time or expertise to cultivate a social media presence that benefits the bottom line," said Alan Chung, CEO of Perka. "Our goal is to make it easy for local merchants to build an online presence that not only engages current customers, but drives new business as well."
Perka helps small businesses maintain profitable, long-term relationships with their regular customers. The company provides a card-less loyalty platform for neighborhood merchants that offers sustainable and highly personal mobile marketing and incentive programs. In addition to helping businesses engage their customers with social media, Perka gives merchants a competitive edge. Perka specialists work directly with business owners to create a custom loyalty program that best suits their business.
The company is demonstrating their new suite of social media promotion features at Coffee Fest, the specialty coffee trade show, this Friday, Saturday and Sunday at the Washington State Convention Center in Seattle.
Perka is based in Portland, Oregon and New York City. To learn more about Perka and the new loyalty features that take advantage of social networks, visit www.getperka.com/foryourbusiness/tour