NEW YORK, NY--(Marketwire - Oct 16, 2012) - ad:tech New York, the largest digital marketing show in the world, announced today that Frank Cooper, chief marketing officer, global consumer engagement at PepsiCo, will be a keynote presenter at ad:tech New York on November 7. Mr. Cooper's keynote is titled, "The H-I-T Factor: How Humanity, Imagination & Truth Will Define the Next Generation of Market Leaders" and will discuss an approach for building brand value in a world of inter-connected consumers and accelerating change, along with PepsiCo examples of how this approach works in practice.
WHO: Frank Cooper, CMO, Global Consumer Engagement, PepsiCo
WHAT: Keynote Presentation at the ad:tech New York conference on "The H-I-T Factor: How Humanity, Imagination & Truth Will Define the Next Generation of Market Leaders"
WHEN: Wednesday, November 7, 2012; 9:00am - 10:00am
WHERE: Javits Center
ad:tech is the event for digital marketing. The conference attracts ten thousand of the marketing industry's top-notch professionals worldwide by providing access and insight to emerging strategies in the marketing space. ad:tech New York spans two days with more than 35 targeted breakout sessions in social, search, mobile, email, video, shopper marketing and more.
For more information and registration details for ad:tech NY 2012, please visit: http://bit.ly/MOQPbC or follow ad:tech on Twitter at @adtech.
For 15 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere and where marketers gather together to do business in a vibrant and exciting marketplace.
For more information, please visit http://na.ad-tech.com/ny/