NEW YORK, NY--(Marketwire - Jul 25, 2012) - Park Avenue Funding sues Profile Defenders and its Principals, David Lynn and Richart Ruddie. Park Avenue Funding (PAF), a mortgage investment firm, sued Profile Defenders and its principals, David Lynn and Richart Ruddie, in Superior Court of Ocean County, New Jersey. In the lawsuit, PAF asserts that it hired Profile Defenders to help it manage its internet reputation. According to the suit, Profile Defenders, rather than assisting PAF, used confidential information that PAF provided to it to blackmail PAF in an attempt to extort money from them with threats to further damage their online reputation. PAF filed the lawsuit to illustrate the dangers of providing confidential information to unknown "web companies" who claim to do "reputation cleanup" or otherwise monitor your "internet presence." Bruno de Vinck, Officer of PAF, said, "These firms can very well turn out to be the client's worst enemies that they actually brought upon themselves."