ATLANTA, GA--(Marketwire - Aug 24, 2012) - Pardot, the leading provider of marketing automation for small and mid-sized businesses, today announced it will be a Platinum sponsor of salesforce.com's Dreamforce 2012 conference (www.dreamforce.com). The conference will be held September 18-21, 2012, at the Moscone Center in San Francisco. Pardot's marketing automation solution provides a simple way for small business marketers to create and track their online marketing campaigns. Using the integration with Salesforce, Pardot users are able to close sales faster and effectively measure return on marketing investment. Pardot will be in booth 707 in the Cloud Expo.
"More than half of our clients are using Pardot and Salesforce together, so we are always excited to be a part of Dreamforce," said Adam Blitzer, COO and co-founder of Pardot. "Our integration with Salesforce gives sales users the tools to laser-focus their messaging based on a prospect's real interests, and marketers are able to accurately track their spend by tying their campaigns to closed new business deals."
"Companies around the world are transforming into social enterprises by connecting to their customers and employees in entirely new ways," said Kraig Swensrud, chief marketing officer, salesforce.com. "Dreamforce attendees will be able to see firsthand how partners like Pardot help them reach new levels of customer success through the power of cloud computing."
Pardot will host two educational sessions at this year's Dreamforce conference. "Next Level Lead Nurturing" will be an advanced session for marketers on how to use nurturing as part of their strategy, covering actionable tips for improving response rates and moving prospects quickly through the sales cycle. Pardot's second session, "A Beginner's Guide to Marketing and Sales Measurement," will discuss how companies that align goals across the sales and marketing departments increase return on investment, and will demonstrate how to make the shift to revenue-driven marketing measurement.
Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.
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Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.