SOURCE: Panasonic Consumer Electronics Company
December 07, 2007 08:00 ET
Panasonic Brings Back Open Access to Its Exclusive Plasma Concierge Service During the Holiday Season
Program Will Help Consumers Cut Through the Clutter to Make Educated Choices When Buying a Flat Panel HDTV
SECAUCUS, NJ--(Marketwire - December 7, 2007) - Panasonic, a market and technology leader in
flat panel HDTVs, announced today that it will again offer consumers access
to its Plasma Concierge™ toll-free information service this holiday
season. The Panasonic Plasma Concierge program, normally open exclusively
to Panasonic Plasma HDTV owners, will be accessible to any consumer who
would like to learn more about flat panel televisions from a live expert
beginning today through February 3, 2008.
Panasonic first offered open access to their Plasma Concierge HDTV experts
last year during the 2006 holiday season and again leading up to Father's
"The quality and volume of calls our Plasma Concierge experts received from
consumers during our open access periods last year told us that we were
providing a valuable resource to people looking to buy a flat panel
television for the holidays," said Donald Szczepaniak, Panasonic's Vice
President of Extreme Customer Satisfaction. "As more and more consumers
make the transition to High Definition television, we feel offering access
to our otherwise exclusive group of HDTV experts will continue to be a
valuable resource to assist consumers in making educated decisions when
purchasing a flat panel HDTV."
Panasonic's award-winning Plasma Concierge Program, which began in June
2006, offers its Panasonic Plasma owner members an exclusive range of free
services including live access to specialized Plasma TV consultants, a
loaner program if a unit needs to be removed for repair, on-line chat
capabilities and call staff that are empowered to resolve issues swiftly.
In addition to answering basic and technical questions, Panasonic Plasma
Concierge experts will work with consumers to help them determine the type
of flat panel television that best suits their needs by asking key
questions about their TV-watching environment, viewing habits, room
design/dimensions and other conditions.
Panasonic's Customer Call Center in Chesapeake, VA, which administers the
Panasonic Plasma Concierge hotline, has been recognized as a Certified
"Center of Excellence" by the Center for Customer-Driven Quality™ at
Purdue University. This highly respected certification ranked Panasonic's
Call Center in the top 10 percent of the 20,000 call centers studied
throughout North America.
"As a maker of both Plasma and LCD flat panels, we know that, especially
this time of year, many consumers are confused and often bombarded with
information on the pluses and minuses of the various flat panel product
offerings, some of which may be outdated or inaccurate," said Dennis Eppel,
Vice President, Panasonic Display Company. "Our goal in providing access
to our Plasma Concierge experts is to empower and inform consumers so they
can ultimately select the HDTV that best suits their needs."
Open access to the Panasonic Plasma Concierge service ends February 3,
2008. Consumers can access the service by calling 1-888-777-1170 Monday
through Friday 9:00 a.m. to 9:00 p.m. ET and Saturday and Sunday 10:00 a.m.
to 7:00 p.m. ET where they will be connected to a Panasonic Plasma
Concierge expert. Consumers also can find tips, facts about flat panel
televisions including a guide which highlights the ins and outs of shopping
for a flat panel at www.panasonic.com/plasmacentral.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a
market and technology leader in High Definition television, is a Division
of Panasonic Corporation of North America, the principal North American
subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the
hub of Panasonic's U.S. marketing, sales, service and R&D operations.
Information about Panasonic products is available at www.panasonic.com.
Additional company information for journalists is available at