MINNEAPOLIS, MN--(Marketwire - Sep 12, 2012) - Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is transforming the way brands engage with consumers, announced today it has received Honorable Mention for Best Use of Email Marketing in ClickZ's Connected Marketing Awards for the Chevy Calendar Year End Multiwave Campaign.
Outsell and Agency 720's Chevy Calendar Year End Multiwave Campaign was recognized by ClickZ as one of the two very best email marketing campaigns based on its creativity and results. Outsell's Digital Engagement Platform combined the idea of behavioral targeting and click pattern observations to send the right message to the right customer at the optimal time. With Outsell, more than 500 Chevrolet dealers were able to identify in-market consumers, and then send them increasingly urgent and rewarding email announcements. Among the impressive results were: unique open rates that were 260% higher and unique click rates 65% higher than typical benchmarks. In the 29 days from the beginning of the campaign, to the expiration of the Calendar Year End incentives, Outsell and Agency 720 helped Chevrolet sell close to 1,000 vehicles.
"We are thrilled to have this Chevy Campaign recognized by a premier marketing publication and would like to thank everyone at Outsell and Agency 720 who contributed to this very creative and effective email marketing campaign for Chevrolet," said Outsell CEO Mike Wethington.
"The combination of Outsell's Digital Engagement Platform and Agency 720's digital marketing program made for a tremendously successful email marketing campaign for Chevrolet dealers," said Harold Kobakof, President & CEO of Agency 720. "We are excited to win this honor and look forward to creating more highly targeted and relevant campaigns for Chevrolet through our partnership with Outsell."
Winners of the award were profiled in ClickZ and can be found here:
About ClickZ Connected Marketing Awards
ClickZ Connected Marketing Awards are designed to recognize brands and organizations that have embraced creativity and interactivity to connect with their audiences -- and drive results.
ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth. Our mission: to help interactive marketers do their jobs better.
About Outsell LLC
Outsell (www.outsell.com) is a digital marketing Software-as-a-service (SaaS) company that is transforming the way brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, Outsell's award-winning Digital Engagement Platform offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. Working with leading organizations such as ADP, Omnicom and Saatchi & Saatchi, Outsell has created the fastest path to drive measurable incremental sales for leading brands.