LOS ANGELES, CALIFORNIA and NEW YORK, NEW YORK and TORONTO, ONTARIO--(Marketwire - Sept. 25, 2012) - Ortsbo, Inc. ("Ortsbo") the world's leading real time global communications experience platform, a subsidiary of Intertainment Media Inc. ("Intertainment" or "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T), is expanding its successful pilot of its Social Media Hub program with KISS to assist major artists and celebrities to engage and interact with their audiences from a single online or mobile destination, regardless of the language that they speak. The expanded program will be called Ortsbo Fan Talk, as users will have the ability to consume key social media in their native language.
Launching in early October, online and mobile fans will be able to view social activities in up to 66 languages via Twitter, Facebook, Google+, Instagram, YouTube and other major social media platforms from a single destination, making it easy to see what everyone is talking about and follow their favorite artists and celebrities globally.
Coupled with revenue deals for online merchandising and expanding to other monetary engagement areas, Ortsbo Fan Talk will feature over 100 major artists, bands and celebrities and connect to their online merchandise stores.
The Fan Talk program is part of Intertainment and Ortsbo's overarching global engagement program allowing artists and celebrities to engage worldwide with fans from their online sites and venues like the new Barclays Center in Brooklyn, NY while creating additional opportunities for revenue generation.
Over the past 60 days, Ortsbo has successfully deployed its fan engagement programs with KISS direct from over 40 concert locations in the US and Canada and online to global fans. The introduction of the Social Hub platform has successfully increased data collection, merchandising and fan engagement both online and through mobile activities, rewarding fans around the world for their participation in the program.
In addition to the Fan Talk program, Intertainment has begun to engage in activities to work with celebrities to create global loyalty and revenue programs through its Sweet Card (www.thesweetcard.com) program announced earlier this year and plans to report additional information as it becomes available.
"Ortsbo is quickly changing from a consumer centric program to a commercial platform that provides the ability to increase communications, commerce and customer care activities creating enhanced global reach for our clients," said David Lucatch CEO Ortsbo Inc. / Intertainment Media Inc. "Fan Talk is another opportunity for our clients in the entertainment sector to reach and engage their global audience, regardless of the language that they speak, while expanding their ability to conduct commerce around the world."
About Ortsbo - www.ortsbo.com
As the world's leading real time global experience platform focused on breaking down the language barrier, Ortsbo provides commercial and non-profit enterprises with an expanding array of commercial programs including Corporate Communications, Global e-Commerce and Customer Care that enables them to reach and engage a global audience.
Ortsbo's real time, multi-lingual subtitling and closed captioning technology has been proven successful with major companies including Disney, Dreamworks, Marvel, Yahoo!, Fox, IndyCar, Variety and others. The Ortsbo platform provides studios and online broadcasters with a viable solution for the FCC rule changes in online broadcasting, requiring closed captioning, while delivering a truly global experience.
Ortsbo's real time conversational platform reaches over 200 million unique users in over 170 countries and territories instantly translating into over 65 languages.
Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter, Instagram, Flickr, and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices.
Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (www.intertainmentmedia.com).
About Intertainment Media Inc. - www.intertainmentmedia.com
Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.
Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".