SAN FRANCISCO, CA--(Marketwire - Sep 10, 2012) - Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for August 2012. The Optimal Index is an independent valuation tool that combines fan counts, engagement statistics and global fan valuation to provide a baseline for the value of a brand's social media presence. It is available for free daily at http://optimalsocial.com
Figure 1: Top 25 Growth in Optimal Index (August 1st - September 1st)
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| Rank |
|
Brand |
|
Index Growth |
| 1 |
|
Coca-Cola |
|
1,425 |
| 2 |
|
Reese's |
|
1,378 |
| 3 |
|
Monster Energy |
|
1,068 |
| 4 |
|
Pepsi |
|
948 |
| 5 |
|
CoverGirl |
|
858 |
| 6 |
|
NFL |
|
848 |
| 7 |
|
CouponCabin |
|
819 |
| 8 |
|
Aeropostale |
|
785 |
| 9 |
|
Cheez-It |
|
778 |
| 10 |
|
Hollister Co. |
|
746 |
| 11 |
|
ESPN |
|
683 |
| 12 |
|
Twix |
|
675 |
| 13 |
|
Dr Pepper |
|
668 |
| 14 |
|
Dairy Queen |
|
668 |
| 15 |
|
Olive Garden Italian Restaurant |
|
653 |
| 16 |
|
Baskin-Robbins |
|
650 |
| 17 |
|
National Rifle Association |
|
647 |
| 18 |
|
Animal Planet |
|
639 |
| 19 |
|
causes.com |
|
638 |
| 20 |
|
Best Buy |
|
615 |
| 21 |
|
ShopAtHome.com |
|
602 |
| 22 |
|
Sprite |
|
589 |
| 23 |
|
CHANEL |
|
588 |
| 24 |
| American Express |
|
581 |
| 25 |
|
Abercrombie & Fitch |
|
574 |
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"The response to our free data tools has been incredible. Available at optimalsocial.com, this suite includes the Optimal Index, brand profiling, audience visualization and expansion tools for social media ad buying," said Jonathan Wood, Senior Director of Product Marketing at Optimal. "Brands need consistent, holistic benchmarks to measure their social media success and the Optimal Index delivers that and more."
One component of the Optimal Index is the raw growth in number of Likes for a given brand. A full list of the top 100 fastest-growing brands for August 2012 both in terms of the Optimal Index as well as fan counts is available at http://www.optimalsocial.com/audience/monthly/
Figure 2: Top 10 Growth in Fan Counts (August 1st - September 1st)
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| Rank |
|
Brand |
|
Like Growth |
| 1 |
|
Coca-Cola |
|
3,657,691 |
| 2 |
|
Target |
|
2,496,166 |
| 3 |
|
Samsung Mobile USA |
|
2,467,663 |
| 4 |
|
Amazon.com |
|
2,182,731 |
| 5 |
|
Walmart |
|
1,670,156 |
| 6 |
|
Facebook |
|
1,485,414 |
| 7 |
|
Lancome Worldwide |
|
1,285,742 |
| 8 |
|
YouTube |
|
1,104,701 |
| 9 |
|
Kohl's |
|
925,629 |
| 10 |
|
Subway |
|
893,837 |
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About Optimal, Inc.
Optimal, Inc. provides audience data and analytics to help marketers manage and optimize their social advertising campaigns in real-time. The company is a member of Facebook's Preferred Marketing Developer (PMD) program. The company is based in San Francisco, with offices in New York and Palo Alto. For more information, please visit http://optimalsocial.com