SOURCE: Omnigon Communications, LLC
NEW YORK, NY--(Marketwire - Aug 24, 2012) - MTV announced the launch of The MTV Music Experiment designed to offer fans exciting incentives to tweet about concerts and build buzz.
Exploring a fresh way to engage music fans, MTV currently is promoting four secret concerts in locations around the country. To allow fans to find out where the concerts will be held, Omnigon created a dynamic map. As fans tweet about the upcoming show -- making sure to include the hashtag #musicexperiment and the url to the site -- the map begins to zoom in. As more and more fans tweet about it, the concert venue location is finally revealed.
As part of the Music Experiment, a Facebook app give users the chance to win exciting prizes by playing one of four games -- Music Trivia, Personality Match, Word Scramble and Mystery Image. The prizes include VIP backstage passes, access to an exclusive post-show screening room and the grand prize: a free Intel Inspired Ultrabook. To track the top players' progress, a leaderboard on the app showcases their names and points totals for each round.
"How can we make the connection that fans and artists have built through social media, turn it into a full-on creative collaboration, and reinvent the concert experience?' That's the question driving 'The Music Experiment,'" said Nusrat Durrani, general manager of MTV Iggy, a multi-platform global music brand connecting America with music and pop culture trending around the world. "Intel is at the intersection of creativity and technology where today's music thrives, and we're excited to work with them to create a next-level concert experience for the globally minded, socially savvy music fan."
Custom commercial spots on MTV, MTV2, mtvU, MTV.com, MTV2.com, mtvU.com and MTVIggy.com will tease the secret shows and drive fans to musicexperiment.com. Fans can also access the "Music Experiment" Facebook app, which rewards the most engaged fans with VIP passes to the shows, a special post-show screening and a chance to win Intel-inspired Ultrabook™ devices.
"Our partnership with MTV has yielded some really great products and we feel that the effort for the Music Experiment has broken some new ground. We're glad to have contributed to the process for Nusrat and his team," said David Nugent, SVP Business Development for Omnigon.
The artists and cities involved in the secret concerts include Of Monsters and Men (New York, NY), Santigold (Chapel Hill, NC), The Jezebels (Portland, OR), and a special guest (Los Angeles, CA). Concert dates began in July and will continue through fall.
Each show will feature uniquely themed musical performances in unusual, visually stunning venues where audiences become creative collaborators through live Instagram, Facebook and Twitter integrations. On-site imagery and art installations add to the transformative experience. Fans attending "Music Experiment" shows are instructed to dress theme-appropriately, as they will be showcased in music videos, social media and additional content generated from the shows. The video content generated from each show will include performance highlights and audience participation. All exclusive elements from the show will be produced and featured at musicexperiment.com.
For more information, visit http://www.musicexperiment.com/new-york
About Omnigon Communications, LLC
Omnigon is a team of digital creative and technology professionals that deliver award winning visual, software and infrastructure solutions. Services include strategy consultation, social and mobile product development, and the deployment of large web-based systems. Omnigon has offices in New York, Toronto, and Kiev, Ukraine and employs a staff of over 50 talented professionals.