NEW YORK, NY--(Marketwire - Jul 26, 2012) - .Biz Builder Magazine announced that its Special "Olympics & Branding" Edition is available online today via the popular Issuu web reader. The July/August "Olympics & Branding" Edition offers over 18 exclusive business-building features, including:
- "Olympic Gold: GE Grows Its Global Brand as Top London 2012 Olympic Sponsor," an exclusive interview with Peter Foss, President of Olympic Sponsorship at GE.
- "London's Burning: Controversy Heats Up Over Protecting the Olympic Brand," by Marco Bertini, Professor of Marketing, London School of Business
- "What Olympic Teams Teach Business Leaders," by Mark de Rond, Ph.D., author, "There Is an I in Team"
- "Branding Champions: P&G's Winning Sponsorship of the 2012 Summer Olympic Games," by Michelle Adelson, Chief Brand Officer, The Phelps Group
- "Olympic Fashion Catapults Brands... Or Sinks Them: Lessons from Ralph Lauren, Roots and Stella McCartney," by Christina Houghton, Siegel+Gale
- "Olympic Buzz: McDonald's Demonstrates Earned-Media Prowess on Eve of Olympics," by Dave Armon, President, Critical Mention
- Branding Special Section, including "Planning for Success," "Eight Traits to Look for in a Branding Agency" and "Get Your Money's Worth: Do's and Don'ts of Working with a Branding Agency"
- "What Hollywood Teaches Business: How to Find Your Brand Story," by Laurence Vincent, Director of The Brand Studio, United Talent Agency (UTA)
All features are available in a user-friendly flipbook here. The digital magazine presents exclusive business-building features in an interactive format that is social-media enabled. The June issue reached 180,000+ readers in two weeks. It is available on a variety of online platforms viewable on iPad, iPhone and other mobile devices. The "Olympics & Branding" special issue is available free. Read it! Enjoy it! Share it!
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