SOURCE: Ogilvy CommonHealth Worldwide
PARSIPPANY, NJ--(Marketwire - Sep 26, 2012) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), announced the network's New York-based agency, Ogilvy Healthworld, won a PM360 Trailblazer Award. The group took home top honors in the Best Direct-to-Patient (DTP) Campaign category for the creation of a behavioral call campaign that, through decision-making processes and the scheduling of weight-loss seminar appointments, sought to provide individualized support to overweight patients.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Sponsored by PM360, a leading healthcare marketing industry trade magazine, the Trailblazer Awards were established in 2009 to honor outstanding companies, marketers and brand managers representing top talent and brands in the pharmaceutical industry. The Trailblazer Awards gala was held on Friday night at Guastavino's Restaurant at the Bridgemarket in New York City.
"Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere," said Michael Parisi, managing partner of Ogilvy CommonHealth Worldwide who also oversees Ogilvy Healthworld. "This work is yet another example of our focus to help drive behavior change to improve the health of communities all over the world. Integrating technology and information that can help improve the health of the world is at the core of everything that we do."
Ogilvy CommonHealth Worldwide, with 63 offices across 33 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.