SOURCE: Ogilvy CommonHealth Worldwide
PARSIPPANY, NJ--(Marketwire - Sep 18, 2012) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced three of the network's senior-level executives have been requested to present at the Medical Advertising Hall of Fame's (MAHF) Young Executives' Night Out to be held this evening at The City University of New York Graduate Center, in New York City.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
The Young Executives' Night Out, sponsored by the MAHF, is intended to allow young industry executives the opportunity to gain knowledge on key topics in healthcare communications. Three of Ogilvy CommonHealth Worldwide's senior-level executives will be speaking at the event. Shaun Urban, President of Ogilvy CommonHealth Worldwide's US-based payer marketing groups and Executive Director, Client Development & Engagement, will co-present with an executive from Sudler & Hennessey on the subject of "Client Problem Solving." Scott Watson, Ogilvy CommonHealth's Chief Creative Officer, presenting with a representative from CAHG, will speak to the topic of "What Makes a Great Ad?" Michele Moss, SVP, Group Creative Director at Ogilvy CommonHealth Consumer Care, will independently lecture on "The Art of the Headline."
The MAHF (www.mahf.com), founded in 1996, is a nonprofit trade association created to honor the men and women who have made significant contributions to medical advertising, document the history of the industry, and attract next-generation talent to the profession.
- To represent and communicate the value of the healthcare communication industry, past, present and future, and the role we play in helping practitioners provide, and patients receive, better healthcare.
- To provide our membership with information and educational resources for healthcare communication professionals across the spectrum of disciplines and experience, including those needed to recruit new talent to the industry.
- To recognize, through induction to the Medical Advertising Hall of Fame, those individuals whose past contributions to our industry made a positive difference, as well as annually celebrating those of the present who embody the highest standards and goals of healthcare communications.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.