SOURCE: Ogilvy CommonHealth Worldwide
PARSIPPANY, NJ--(Marketwire - Sep 11, 2012) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced Buddy Scalera, senior vice president, interactive content and market research of Ogilvy CommonHealth Interactive Marketing, has been invited to speak at the DTC Perspectives eDTC Revolution Conference, to be held September 13 and 14 at the Renaissance Hotel in Washington, D.C. Mr. Scalera will present content strategy and interactive marketing techniques in digital consumer channels.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
DTC Perspectives is a pharmaceutical marketing publication that provides direct-to-consumer healthcare news. The eDTC Revolution Conference is a two-day seminar that will cover key issues facing DTC marketers with respect to digital and social marketing, with a focus on the future to advance consumer communications about prescription products
For conference information, visit:http://www.cvent.com/events/edtc-revolution-2012/event-summary-f326a595daeb43ae9e47a1de0028bc16.aspx
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.