SOURCE: Nutress Hair Products
LOS ANGELES, CA--(Marketwire - Jun 26, 2012) - Economic turmoil aside, statistics show that American women remain keenly interested in excellent self care, which includes affordable, high quality hair products. The full line of salon-quality Nutress Hair Products is now available in select Walgreens stores across the U.S.
Access to the product line via a retailer like Walgreens is essential for minority women, who face greater economic challenges than any group in the country. A recent study showed that the average net worth of African American women is only $5.00, with minority women taking on more debt than any other group as a percentage of income. However, hair care spending for African American women remains higher than any group -- roughly equaling the amount they spend on health insurance. They face the dual challenge of dealing with complex hair issues while managing tight budgets.
"We're passionate about our role in helping women lead better lives by tackling one of the costliest aspects of their personal care regimen," says Reggie Brown, President and owner of Nutress Hair Products. "In our small way, we feel we're contributing to their quality of life by addressing both the economic and performance challenges of hair care. A large part of feeling your best is looking your best, and Nutress Hair products deliver exceptional results without depleting precious funds needed for daily living."
The Nutress line is known for outstanding results for salon and home use. The company chooses premium ingredients over fancy packaging keeping the products effective yet affordable. Nutress is the originator of protein conditioning in the United States and has been in business for over 60 years. Its products are designed to be multi-purpose and work well on relaxed or natural hair, extensions, and colored-treated hair.
"Today's modern woman looks for quality, performance and value," says Angela McTair, Nutress General Manager and head of R&D. "By educating women on making the right choices for their hair, they can finally get the results they're looking for."
Adds Brown, "Our brand perfectly aligns with Walgreens' commitment of providing access to quality products and services to all communities in which it operates." The Nutress product line's 5 most popular products are now on Walgreens shelves in 400 stores nationwide.
Nutress Products also are available in independent beauty supply stores throughout the United States, and its ecommerce store.