LONDON, UNITED KINGDOM--(Marketwire - June 25, 2012) - Whilst new products can be effectively launched to the public at any time of year, now is a beneficial time to introduce items to the long lead media if they are to be considered for inclusion in Christmas presents or seasonal purchase round-ups, says integrated PR, social media and SEO agency, Punch Communications.
New toys are often presented to the media for the first time in July so that magazines, which can work up to six months in advance, can decide what 'must-haves' to showcase in their November and December issues. Nevertheless, it's not just gift ideas that will benefit from a July PR launch, items that are befitting the Christmas period, such as food, drinks, cookware, events and clothing may be ideal to be featured in seasonal focused publications.
Furthermore, in order to build up visibility in search engines rankings in time for the traditional gift buying season and increase product awareness through a wide range of social media platforms, businesses should ensure their product promotion strategy is integrated across all available channels and that timings are co-ordinated.
Pete Goold, managing director at integrated PR, search and social media agency, Punch Communications, comments: "Although it wouldn't be too late to introduce new Christmas gift products to the short lead media in September or October, now really is the ideal time to begin a seasonal campaign. A wide selection of magazines that will feature present round-ups or items that one usually associates with Christmas, such as luxury food or party dresses, have a long lead time, meaning they are planning what to include in their editorial from July.
"I would recommend existing brands that have new ranges as well as start-ups to begin executing their PR strategies as soon as possible for Christmas 2012. Additionally, as with any campaign, the greatest return on investment can be achieved if a cross-channel strategy is employed, meaning all related marketing activities, such as search engine optimisation and social media, successfully underpin each other."
If you're currently considering appointing a PR agency, find out how Punch's integrated approach can benefit your business by visiting www.punchcomms.com or calling 01851 411 600.