September 12, 2007 09:00 ET
Nintendo Wii Poised to Become Consumers' Choice for Next-Generation Gaming Console According to New BrandIntel Report
TORONTO--(Marketwire - September 12, 2007) - On the heels of the busy retail season, a new
report from BrandIntel, a leader in market intelligence solutions, states
that Nintendo® Wii is well-positioned to become the consumers' choice for
next-generation gaming, as it appeals to the widely untapped casual gaming
audience. The BrandIntel report, titled Top Video Game Console Report:
Consumer Insight Monitor, analyzed consumer sentiment and discussion share
around next-generation gaming consoles including Sony PlayStation®3 (PS3),
Nintendo® Wii and Microsoft® Xbox 360 (Xbox 360). While Xbox 360 currently
holds the top spot with hard-core gamers, Wii has the highest intent to
purchase scores and is appealing to a broader consumer base due to its
price, innovation and ease of use (see chart below).
Based on analysis of consumer-created content, the Top Video Game Console
Report captures data from January 1, 2007 to July 24, 2007. Additional key
findings from the study include:
-- The Nintendo Wii generated very positive levels of appeal and brand
image and came highly recommended by consumers.
-- While it generated the least discussion due to its relative maturity,
the Xbox 360 received positive sentiment stemming mostly from an impressive
game lineup, making it the choice console for gaming enthusiasts.
-- The PS3 generated high levels of discussion regarding its processing
power and hard drive, but was perceived more negatively than the Wii and
Xbox 360 due in part to its high cost and lack of attractive games.
The BrandIntel Top Video Game Console Report provides research, marketing,
communications and customer relationship management executives with
actionable information to support decision-making through a better
understanding of consumer usage behavior, as well as industry trends and
influences. The report highlights the video gaming consoles and
manufacturers that have generated the most positive discussion and
sentiment in online consumer communities such as blogs, discussion forums
and other social media sites on the Internet. For this report, BrandIntel
tracked more than 437,000 raw search results on the Internet but refined
those results through technological filters and human analysis to utilize
only the highest quality data -- totaling more than 2,000 consumer mentions
on next-generation video gaming consoles. This report follows BrandIntel's
2006 Top Gaming Consoles Report, which found the Nintendo Wii to have the
highest amount of online discussion share and sentiment among the
next-generation gaming consoles prior to and after the 2006 holiday season.
"As the console war heats up again for the holiday season, Nintendo has
been able to successfully target a new audience of casual gamers which has
opened up new marketing and revenue opportunities for the company," said
Alan Dean, V.P. of Business Innovation at BrandIntel. "As the Nintendo Wii
moves beyond the hype, consumers are looking for games that can compete
with the bigger name titles produced by their competitors."
Using award-winning Internet monitoring technology combined with the power
of human analysis, BrandIntel detects, analyzes and generates intelligence
on tens of thousands of relevant comments about gaming consoles on a daily
basis. The company scans the entire scope of the Internet and analyzes the
most pertinent content to measure for assigned sentiment scores and share
of discussion, rating the physical and emotional value of the results
(positive or negative) to produce the relevant categorization records of
information in all its reports. As a result, BrandIntel gaming customers
are provided with the most reliable data possible to leverage in the
decision-making process regarding their brands.
To view a summary of the report, visit www.brandintel.com
About BrandIntel (www.brandintel.com)
BrandIntel, a Brandimensions Inc. company, translates consumer-created
content into reliable intelligence, enabling businesses to advance the
science of decision making. The company offers an information-delivery
platform combining human intelligence with award-winning technology for the
most trusted market data in the industry. The BrandIntel data helps
businesses validate critical business decisions, uncover new opportunities
for value creation, and get closer to customers. BrandIntel works with
Fortune 1000 companies and is headquartered in Toronto, Canada, with
offices in the United States.