SOURCE: Experian Consumer Research
October 02, 2008 10:04 ET
NHL Fans Have Higher Mean Household Income Levels Than Other Sports Fans
NEW YORK, NY--(Marketwire - October 2, 2008) - Fans of professional league sports are
distinctive from one another, much like professional leagues themselves
differ from one another. Fans of the National Hockey League follow this
same idea by demonstrating characteristics unique from those of other
sports fans such as NBA, MLB, NFL, and MLS fans.
According to Experian
Consumer Research, NHL fans tend to have higher mean household income
compared to fans of the NBA, MLB, NFL, and MLS. Other characteristics that
set NHL fans apart from other sports fans are their age, technology
preferences, and online activity.
NHL's fan base also tends to make more online purchases and is more focused
on keeping up with the latest technology and gadgets compared to other
professional league sports fans. This consumer segment's distinctive
characteristics make them an important group to keep in mind when
communicating your message to sports fans.
NHL fans' demographics, technology preferences, and online spending habits
can be viewed in the free download.
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across multiple channels by providing a robust description of the American
Consumer. For more information, visit www.experianconsumerresearch.com.