SOURCE: The Cooper Institute
DALLAS, TX--(Marketwire - Sep 17, 2012) - The Cooper Institute, a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education, has received a three-year, $2.2 million grant extension from NFL Charities, the charitable foundation of the National Football League. The grant will continue NFL Charities' commitment to fund The Cooper Institute's NFL PLAY 60 FITNESSGRAM® program, which reaches more than 22 million children in all 50 states. In addition, the grant will support more than 1,100 schools across all NFL team markets taking part in a Cooper Institute-NFL PLAY 60 evaluation study.
Developed in 1982 by The Cooper Institute, FITNESSGRAM is a physical fitness assessment tool that not only measures student health-related fitness levels in schools but also provides reports to parents to further behavior change.
"We're proud to collaborate with the NFL to find solutions to childhood obesity by tracking health-related fitness results and analyzing how to intervene," says Kenneth H. Cooper, MD, MPH, Founder and Chairman Emeritus of The Cooper Institute. "I firmly believe that before we can make improvements to our health we need a good assessment of the situation. That's what FITNESSGRAM is designed to do."
Last week the President's Council on Fitness, Sports & Nutrition announced the adoption of FITNESSGRAM as a key component of the Presidential Youth Fitness Program, a new school-based program that promotes health and regular physical activity for America's youth.
"We are proud to continue our partnership with The Cooper Institute as part of our NFL PLAY 60 campaign," says NFL Commissioner Roger Goodell. "We are pleased to see the President's Council join in recognizing the important role that the FITNESSGRAM program can play in our children's health."
Since 2009, NFL Charities has awarded more than $4 million to The Cooper Institute. The award supports the NFL PLAY 60 campaign, an initiative that challenges youth to become physically active for at least 60 minutes each day.
About The Cooper Institute
Established in 1970 by Kenneth H. Cooper, MD, MPH, The Cooper Institute is a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education, housing one of the world's largest databases on exercise and health. Each year The Cooper Institute develops engaged learners in fitness and health with its courses and nationally accredited Personal Trainer Certification exam. The Cooper Institute offers web-based tools for schools to track and report on youth fitness and nutrition: FITNESSGRAM® and NutriGram® and promotes health in schools with the Healthy Zone School Recognition Program®. For more information visit CooperInstitute.org.
About NFL Charities
NFL Charities is a non-profit organization created by the 32 member clubs of the National Football League to enable the teams to collectively make grants to charitable and worthwhile causes on a national scale. Since its inception, NFL Charities has granted more than $148 million to more than 1,400 different organizations. NFL Charities' primary funding categories include: sports-related medical research and education grants; player foundation grants in support of the philanthropic work of current and former NFL players; financial assistance for former NFL players in need; impact grants to support national youth health and fitness education initiatives as part of a league-wide commitment to fight childhood obesity; and team program grants which supplement the charitable and community activities of the 32 NFL clubs.
About Presidential Youth Fitness Program (PYFP)
The Presidential Youth Fitness Program is a voluntary program that includes the FITNESSGRAM assessment, professional development and recognition. The PYFP is a partnership between the President's Council on Fitness, Sports & Nutrition (PCFSN), Amateur Athletic Union (AAU), American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), the Centers for Disease Control (CDC) and The Cooper Institute. For more information visit presidentialyouthfitnessprogram.org.