WAKEFIELD, MA--(Marketwire - Sep 25, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host their second annual symposium in Philadelphia, PA, at 1:00 p.m. on October 18, 2012. The theme of the event is "The Next Generation of Analytics Optimization," and the half-day seminar will focus on investigating the next generation of digital analytics optimization techniques and technology. The attendees of the symposium will walk away with insights into emerging technologies and non-traditional digital measurement solutions, tips on developing digital analytics talent, and world-class measurement and optimization techniques.

Attendees will hear from industry leaders including:

• Gary Angel, President and CTO, Semphonic
• Peter Fader, Wharton Customer Analytics Initiative Co-Director and Professor of Marketing
• Steve Meyer, Sr. Director of Data Science, Comcast
• JJ Oliver, Business Intelligence Analyst, Comcast Converged Products
• Len O'Neal, Director, Digital Product & Audience Development, Philly.com
• Brian Cosgrove, Vice President, Web Analytics & Engineering, TPG Direct
• Jim Davis, Director, Web & Customer Analytics, Urban Outfitters
• Heather Aeder, Group Director of Analytics, TrueAction
• Daniel Laws, President and CEO, DaBrian Marketing Group
• Alex Gochtovtt, Principal, Marketing Management & Analysis, Cognizant
• Rebecca Campany, Director of Online Communications, Office of Communications, BROOKINGS Institution

The event will be made possible thanks to contributions from one star sponsors, including: Comcast, Insight Rocket and Tealium. Additional partners include: comScore, eClerx, Semphonic, Webtrends and MaassMedia. A limited number of additional sponsorship opportunities are still available. Interested parties may visit the website indicated below for further details. DAA members can register at a discounted fee of $10 and the fee for non-members is $50 to attend. To register or learn more, please visit:
http://www.digitalanalyticsassociation.org/?page=philly2012

About the Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2500 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.