SOURCE: NewspaperDirect Inc.
May 01, 2008 06:00 ET
NewspaperDirect and Nielsen Business Media Launch Back Stage Digital Edition
Free Trial Available for the World's Most Trusted Actors' Resource; New Features Enable Interaction Between Actors, Directors and Advertisers
VANCOUVER, BC and NEW YORK, NY--(Marketwire - May 1, 2008) - NewspaperDirect Inc. and Nielsen
Business Media today announced the launch of Back Stage Digital Edition --
the online electronic replica of the weekly publication which, for the past
47 years, has been the most trusted resource for actors looking to find
performing arts and casting information.
Back Stage Digital Edition is powered by NewspaperDirect's SmartEdition
e-magazine technology. The new digital edition requires no installation and
gives subscribers instant access to a digital facsimile of the full printed
edition of the publication -- on PCs, Macs, Blackberry devices, smart
phones, iPhones, and iPod Touch devices -- before it hits the newsstands in
the New York tri-state area, Los Angeles, and other regional acting
"Back Stage has always been a leading resource for actors, in print and on
the Web," said Neil Eisenberg, audience marketing director at Nielsen
Business Media. "In working with NewspaperDirect on Back Stage Digital
Edition, we have taken the publication and our readers' experience to a
whole new level, offering subscribers advanced digital features that
enhance their reading pleasure and enable them to interact with
industry-specific service providers like never before.
"Distributing Back Stage Digital Edition through NewspaperDirect couldn't
be easier. We send the PDFs of our East and West Coast editions to them
when we send the paper to print, and they take care of everything else."
Advanced digital features that NewspaperDirect enables include easy-to-use
navigation tools, powerful keyword searching, keyword monitoring with email
notification, article sharing, a one-click 'add to my blog' feature,
instant translation in up to 12 languages, integrated audio, back-issue
access, photo galleries, and social media integration with Facebook, Digg
Back Stage Digital Edition also incorporates NewspaperDirect's Adget technology,
which enables new forms of interactivity between readers, directors,
advertisers and other industry-specific service providers. With Back Stage
Digital Edition, readers will be able to book a casting call and interact
with casting directors, submit resumes and portfolios, book appointments
with photographers, and connect with other advertisers without ever leaving
"We are very pleased to have such a distinguished publisher as Nielsen
Business Media choose NewspaperDirect as its digital publishing partner,"
said Alexander Kroogman, CEO of NewspaperDirect. "SmartEdition technology
not only enables Nielsen and Back Stage to publish electronic editions that
will delight readers with a wealth of new digital features, it positions
them to take advantage of emerging business opportunities that better
monetize their new digital editions."
NewspaperDirect's powerful Adget advertising platform, reputation for operational
excellence, and its risk-free business model that requires zero investment
and zero operational cost on the part of publishers, makes the company an
ideal partner for publishers. Nielsen Business Media worked with
NewspaperDirect last year to launch The Hollywood Reporter Digital Edition
and will launch a number of other digital editions in upcoming months.
A free trial subscription to Back Stage's digital edition is available at
About Back Stage
For 47 years, Back Stage has been the most trusted resource for actors to
find performing arts and casting information. Back Stage East, Back Stage
West and Backstage.com serve the performer in the theater, film and TV
industries, providing the most up-to-date news, reviews and casting
information. Back Stage delivers all the tools an actor needs to succeed
and to maintain career momentum in this competitive marketplace. Back Stage
is published by Nielsen Business Media, a part of The Nielsen Company, a
global information and media company.
About NewspaperDirect Inc.
Founded in 1999 and based in Vancouver, Canada, NewspaperDirect Inc.
(www.newspaperdirect.com) is the world leader in multi-channel newspaper
and magazine content distribution and monetization.
PressDisplay.com from NewspaperDirect is the world's
largest online newspaper kiosk, providing instant access to hundreds of
newspapers and magazines from around the world. Users can read full-content
publications online, download titles for offline viewing, instantly
translate articles into 12 different languages, listen to publications on
their computers or mobile phones, and enjoy reading hundreds of
publications that have been optimized for smart mobile phones, BlackBerry
devices, iPhone, and iPod Touch. NewspaperDirect has also adapted
PressDisplay.com for the library, corporate, airline, hotel and OEM
NewspaperDirect's SmartEdition e-paper solution, powered by PressDisplay
technology, fits every publisher's needs with zero investment and zero
operational cost. With SmartEdition, a publisher's subscribers benefit from
anywhere/anytime access to current and back issues of their publications,
while enjoying premium digital features such as voice, translation, article
sharing through email or their blogs, social network integration, picture
galleries, advanced search and media monitoring. NewspaperDirect provides
full hosting, payment acceptance, customer service management and full
NewspaperDirect operates premium sites for local, national and
international newspapers and magazines around the world, including: The
Washington Post, New York Post, Boston Herald, The Jerusalem Post, Bangkok
Post, The Australian, The Daily Telegraph, The Times, Daily Mail, Le
Figaro, The Hollywood Reporter, Newspapers & Technology, and all 11 CanWest
publications, including National Post.
NewspaperDirect also offers hundreds of newspaper and magazine titles
through a global network of more than 1,200 print locations in 105
countries, delivering them to hotels, libraries, cruise ships, yachts,
corporate and government offices, retail outlets and home subscribers.
PressDisplay.com and SmartEdition are trademarks or registered trademarks
of NewspaperDirect Inc. All other trademarks and registered trademarks
belong to their respective owners.