NEW YORK, NY--(Marketwire - Nov 27, 2012) - Maxymiser, the global expert in testing, personalization and multichannel optimization for online businesses, announced today the release of its second eBook in a series of three dedicated to online travel marketers called: "Four Routes to a Winning Search Experience: Best Practices in Travel Website Testing and Optimization." The company reviewed hundreds of travel sites to identify the industry's top players and is now releasing its findings as a three-part series. The eBook offers travel marketers tried and true methods of search optimization strategies as seen by today's leading travel sites. It is available for download on the Maxymiser website.
The Top 8 search experiences were awarded to travel brands Delta, Hertz, Hilton Hotels, Kayak, Marriott, Ramada, Southwest, and TripAdvisor as these companies are focused on providing the easiest way for visitors to embark on their trip research, as well as the key information needed to seamlessly move into the booking funnel. The eBook reviews crucial search experience components such as search widgets, search results and display, sort and filter, maps and product recommendations, to help travel and hospitality companies get on the path to providing better customer experiences.
"Research is a crucial part of the travel booking process. Ensuring this experience is tested and personalized is essential for travel marketers to not only increase sales, but improve customer experiences -- and loyalty -- with their brand," says Paul Dunay, Vice President of Marketing at Maxymiser. "With much less expendable income, consumers are inevitably pickier about who they book with, when they travel and how much they're spending. This eBook is a positive step to helping brands become a preferred choice in travel."
"Four Routes to a Winning Search Experience" is available for free download on Maxymiser's website.
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.