New J.Hilburn iPad App Revolutionizes Direct Sales

DALLAS, TX--(Marketwire - Aug 15, 2012) - J.Hilburn, maker of affordable luxury custom and ready-to-wear menswear, today announces the Style Kit App for iPad, a first of its kind tool for the company's direct sales force of more than 2,000 Style Advisors across the U.S. Style Kit creates an incomparable digital shopping experience for J.Hilburn clients while streamlining the sales process, making direct sales more powerful than ever before.

Leading the next generation of retailers, J.Hilburn is bringing digital innovation to a dynamic business model that combines the personal experience of direct sales with the convenience of e-commerce. Since Style Kit was introduced to Style Advisors in July 2012, J.Hilburn has seen a significant impact on sales, with individual orders from the App 67% higher than average company sales, and custom wear orders 112% higher than average company custom sales. 

"Our business is driven by our network of skilled Style Advisors, and we created Style Kit to help deliver a more effective, customized shopping experience at the point of sale," said Veeral Rathod, J.Hilburn Co-Founder and President. "The impact on transaction metrics affirms that the App is an effective way to further enhance the J.Hilburn experience through digital commerce."

J.Hilburn's Style Advisors are now using Style Kit to make it easier than ever to deliver an engaging and highly personalized service to their clients.

Features of Style Kit include:

• A full product catalogue with real time availability, convenient browsing across categories, and streamlined online purchasing;
• Individual customer profiles to captures measurements, preferences and purchasing histories;
• 'My Picks' boards for building virtual outfits, designed to help customers piece together items from their wardrobes and reference past purchases when placing new orders. 

"Consumers are engaging with brands in new ways and J.Hilburn is committed to developing technologies and services to improve the retail experience," said J.Hilburn Co-Founder and CEO Hil Davis. "Style Kit is the next step forward in bridging the gap between digital commerce and a localized, in-person service experience."

About J.Hilburn
J.Hilburn is a luxury men's brand that delivers custom and ready to wear apparel and accessories made from the world's finest materials, hand constructed for every customer and offered at affordable prices. Shopping with J.Hilburn is unlike any retail experience in the world in terms of quality, service and value. Our network of more than 2,000 trusted personal style advisors across the country ensures the highest quality of service, customized fit and personal attention. J.Hilburn is disrupting the entire retail industry by compressing the supply chain, delivering exceptional quality menswear at a fraction of the price of comparable brands, and wrapping it with service and personal attention that no other retailer can provide. If you're ready to join the revolution, go to www.jhilburn.com to learn more.