SOURCE: Inspired by Iceland
REYKJAVIK, ICELAND--(Marketwire - Oct 12, 2011) - Olafur Ragnar Grimsson, the President of Iceland, this week launched a new campaign for the tourism initiative, Inspired by Iceland.
Grimsson made a public speech in which he openly invited tourists into his own home for pancakes, whipped cream and rhubarb jam and encouraged other Icelandic citizens to do the same in order to initiate a campaign for visitors to experience the real Iceland.
Iceland's Minister of Tourism, Katrin Juliusdottir, commented, "We want visitors to our country to become Icelanders, to 'be Icelandic.' The ash cloud caused by the Eyjafjallajokull eruption last year made us think really hard about what coming to Iceland meant."
The Minister continued, "We realized it is about the passion that our citizens have for our country and that they want to tell the world how beautiful it is and what an amazing experience it can be. Those thinking of visiting Iceland and wanting a real adventure will love what our people have to offer as they share their lives with them."
Many Icelandic citizens have already volunteered to open their doors and welcome visitors with open arms and the Icelandic Government expects many more to get involved. Other officials participating in the campaign include Jon Gnarr, the Mayor of Reykjavik, and Katrin Juliusdottir, the Minister for Tourism.
Invitations from Icelandic citizens will be submitted to the world via the Inspired by Iceland website, where visitors will be able to browse through all of the participants in order to plan their trip to Iceland and become Icelandic.
For further information about Inspired by Iceland and the new tourism campaign, visit www.inspiredbyiceland.com.