AUSTIN, TX--(Marketwire - Sep 20, 2012) - For the past few years, iGR has been preparing sophisticated models of the demand for mobile data traffic for each region of the world. iGR has now added network capacity to the models based on the spectrum available, the number of cell sites, the number of sectors, the network technology used and the expected spectrum refarming.
As a result, iGR is now able to compare data bandwidth demand to network capacity and show not only when a particular market is likely to experience data capacity issues, but also what can be done to address the issues. For example, the model can show how the deployment of small cells would provide additional mobile data capacity or how shifting users from 3G to 4G LTE devices would impact the market characteristics.
iGR's models take into account numerous, configurable variables including: the profile of the mobile data user, the penetration of smartphones and tablets, the impact of WiFi offload, the effect of consumer femtocells, and the types of mobile data networks available.
"The model can be run multiple times to show the impact of different changes to the network or subscriber base profiles," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "iGR has used these models in a variety of projects and research forecasts, and they have proven to be highly accurate."
iGR is now offering Mobile Network Traffic Modeling to its clients as part of customized consulting projects. This modeling capability can answer the following questions:
- When is a specific market or region likely to run out of mobile data network capacity?
- How much additional spectrum is required in a market to meet forecasted mobile data demand?
- How many 3G users in a market must be moved to LTE to reduce congestion on the 3G network?
- How much 3G spectrum can be refarmed for LTE without negatively impacting the 3G user experience?
- What impact will deploying small cells in a market have on network capacity?
- How many small cells are required in a market to meet mobile data demand?
- What is the impact of increased consumer femtocell penetration in a market?
- How much traffic is likely to be offloaded to WiFi in a given market?
- How many WiFi hotspots are required in a given market to reduce congestion on the 3G (or 4G) networks?
- What is the likely impact on user experience from more efficient use of data bandwidth in mobile devices?
More information on iGR's Mobile Network Traffic Modeling is available on iGR's website at www.igr-inc.com/Custom_Research/Mobile_Network_Traffic_Modeling.asp.
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry's leading analysts, in late 2000 as iGillottResearch, iGR is now entering its twelfth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line.
A more complete profile of the company can be found at www.igr-inc.com.