BOSTON, MA and LAS VEGAS, NV--(Marketwire - Oct 15, 2012) -
Senior Vice President of Marketing for ClickSquared, Dan Smith, and Vice President of Customer Marketing & Strategy for the Kraft Sports Group, Jessica Gelman, will discuss "New England Patriots Score with Cross-Channel Marketing Strategies" as part of the "Real-Time & Trigger Marketing" track at DMA 2012.
Working with ClickSquared, the New England Patriots are able to understand and anticipate their fans' needs and trigger targeted, relevant communications tailored to each fan's interests. With response rates up more than 15% percent, this winning strategy keeps season ticket holders coming back year after year.
The Direct Marketing Association is the world's largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA 2012, their premier annual conference, is expected to draw nearly 10,000 marketing professionals from more than 50 countries around the world.
Tuesday, October 16 from 11:30 am to 12:15 pm PT
DMA 2012, at the Mandalay Bay, Room: Breakers D, Las Vegas, NV
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.
ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/ or visit the links below: