NEW YORK, NY--(Marketwire - Oct 10, 2012) - Maxymiser, the global expert in testing, personalization and optimization for online businesses, announced today the release of its third eBook in a series of four dedicated to online retailers called: "Four Elements of a Winning Product Page: Best Practices in Retail Website Testing and Optimization." The company reviewed hundreds of retail sites to identify the industry's top players and is now releasing its findings as a 4-part series. The eBook offers retailers tried and true methods of category optimization strategies as seen by leading online retailers. It is available for download on the Maxymiser website.
The 10 Top product pages were awarded to retailers Converse, Oriental Trading, Ralph Lauren, Toms, LIDS, Gilt Group, Land's End, Nordstrom, Mod Cloth, and HarperCollins, as these brands are focused on providing visitors with appealing and revealing product images, as well as key information, relevant descriptions and recommendations. The eBook reviews crucial product page areas such as product imagery, pricing, ratings and reviews, calls-to-action, and product recommendations to help retailers on a path to better customer experiences.
"Website testing, personalization is essential for retailers to not only increase sales, but improve customer experiences with their brand," says Paul Dunay, Vice President of Marketing for Maxymiser. "Product pages especially, hold crucial information to aiding consumers in the path-to-purchase, and must be optimized in real-time. This eBook is a positive step to helping brands become better experience leaders for their ecommerce presence."
"Four Elements of a Winning Product Page" is available for free download on Maxymiser's website.
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. To learn more about Maxymiser please visit www.maxymiser.com.