NEW YORK, NY--(Marketwire - Sep 27, 2012) - Maxymiser, the global expert in testing, personalization and optimization for online businesses, announced today the release of its second eBook in series of four dedicated to online retailers called: "Four Elements of a Winning Category Page: Best Practices in Retail Website Testing and Optimization." The company reviewed hundreds of retail sites to identify the industry's top players and is now releasing its findings as a 4-part series. The eBook offers retailers tried and true methods of category optimization strategies as seen by leading online retailers. It is available for download on the Maxymiser website.
The 7 Top Category Pages were awarded to brands such as Restoration Hardware, GAP, Zappos, Clarks, Lands' End, Ray-Ban and Endless, as these brands focused on showing visitors plenty of relevant options, not making visitors work too hard to find specific products, allowing visitors to search by brands, lines, specific attributes, price and more, and inspiring visitors with featured products, highlighted brands and sales, upgrades, opportunities to try products, and so forth. The eBook reviews crucial category page areas such as product imagery, search results, sort and filtering, and "quick views" to help retailers on a path to better customer experiences.
"With the online holiday shopping season around the corner, there is a vast opportunity for retailers to increase their revenues with proper site testing and optimization," says Paul Dunay, Vice President of Marketing for Maxymiser. "Especially with consumers after gifts for others, being able to clearly navigate through category and product pages to find the perfect gift is essential to retail success. This eBook will continue to help brands learn from one another to improve their ecommerce presence."
"Four Elements of a Winning Category Page" is available for free download on the Maxymiser's website. Maxymiser has also partnered with Business Insider, who is revealing each of the series' four lists every other week.