CLEVELAND, OH--(Marketwire - Oct 17, 2012) - Kuno Creative, a leading inbound marketing agency, has released a new digital marketing eBook that provides tools and strategies for implementing lean processes into marketing practices. "Lean Digital Marketing" explores the evolution of digital marketing, from traditional outbound techniques to more effective inbound marketing tactics. It specifically informs medium- and large-sized companies of the advantages of inbound marketing using lean digital marketing tools.
Download "Lean Digital Marketing" here: http://inboundmarketing.kunocreative.com/lean-digital-marketing-ebook/
Through the years, marketing has earned a poor reputation due to excessive cost without direct, measurable benefits and aggressive outbound tactics like mass advertising and telemarketing. Inbound marketing, on the other hand, combines content marketing and lead nurturing strategies in order to gradually move potential buyers through the sales funnel, thereby garnering more qualified sales leads.
Many studies have shown that inbound marketing has become far more effective than traditional outbound methods as consumers continue to reject the old ways. Companies that learn the intricacies of and embrace inbound marketing in their lean digital marketing processes set themselves on a course for continuous improvement.
In "Lean Digital Marketing," companies will discover:
- What is inbound marketing?
- The benefits of inbound marketing and lead nurturing
- The monetary and talent costs of inbound marketing
- How to apply lean principles to inbound marketing (using two real agency examples)
- Lean digital marketing tools
You can download this eBook and other Kuno Creative resources here: http://www.kunocreative.com/resources.
About Kuno Creative
Founded in 2000, Kuno Creative is an inbound marketing agency specializing in digital marketing, with an emphasis on content creation and mapping, lead generation, lead nurturing, and marketing analytics. Kuno is a Certified Gold HubSpot Partner. Contact Kuno Creative at 1-800-303-0806 or www.kunocreative.com.