WALTHAM, MA--(Marketwire - Sep 25, 2012) - Content marketing has been a major buzz word of 2012. On Wednesday, NetProspex, the leading provider of B2B contact data services, will host a webinar that explores the reality behind the buzz, as well as the benefits and best practices technology marketers need to know for their own programs.
WHAT: B2B Content Marketing Trends for Tech Marketers, a one-hour webinar that will share and discuss key findings from "B2B Content Marketing Trends," a NetProspex-sponsored survey of more than 30,000 members of the B2B Technology Marketing Community on LinkedIn. Attendees will get answers to key questions, including:
- What is working in content marketing and what is not?
- Who is responsible for creating content and what are they creating?
- How are content marketing results being measured?
WHY: An overwhelming 84 percent of marketers surveyed said that content marketing is on the rise. In fact, the use of infographics alone has increased 1.5 times from last year. The rapidly-evolving content marketing space plays a critical role in helping meet many top B2B marketing goals, including lead generation, market education and brand awareness. As such, technology marketers need to understand the latest trends in order to be successful.
WHO: Hosted by NetProspex Vice President of Marketing Maribeth Ross, the webinar will feature a diverse set of panelists to address a wide-range of audience needs and questions. The panelists are:
- Writer and consultant Stephanie Tilton of Ten Ton Marketing
- Marketing Strategist and Thought Leader Samantha Stone of The Marketing Advisory Network
- Practitioner John T. Frankot of Solution Publishing
WHEN: Wednesday, September 26 at 2:00 p.m. ET
HOW: The webinar is free and open to the public. Space is limited. To register, visit NetProspex's website at www.netprospex.com or https://www2.gotomeeting.com/register/929551650.
NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. More information at www.netprospex.com or on Twitter @NetProspex.