MOUNTAIN VIEW, CA and AUSTIN, TX--(Marketwire - Mar 12, 2012) - The Social Web has created a fundamental shift in the development of consumer attitude and beliefs about products, services and brands. Businesses who once functioned by a B2C (Business-to-Consumer) or B2B (Business-to Business) model now struggle with the speed and scale of social networks, leading to a new C2B (Customer-to-Business) model where customers guide brand perception. To keep up, businesses need real-time, accurate, actionable and measurable customer data to craft better business strategies and respond immediately to potential issues.
NetBase, the Enterprise Social Intelligence (ESI) Platform company, solves this problem with new monitoring solutions to operationalize the use of social media data and insights. Public relations agencies, enterprise marketers, product managers and customer service and sales teams can now understand consumer opinions and monitor product campaigns and competitors in real-time, to make better business decisions and maximize return-on-investment (ROI). Unlike first-generation listening tools, NetBase combines real-time monitoring and measurement with instant, interactive insights into the underlying drivers of customer opinions, emotions and behaviors. Sign up for the early adopter program (limited availability) or see a live demo in booth 730 at SXSW.
"Instantly capturing billions of social media conversations from millions of global sites, the multi-lingual NetBase ESI Platform delivers business insights made available in an easy-to-consume form for immediate use by end-users across the enterprise and PR agencies," said Peter Caswell, CEO of NetBase. "We've pinpointed a great need in the market for an enterprise-grade monitoring tool powerful enough to provide companies with real-time insight across all departments within a business."
The new NetBase monitoring solutions include:
- Campaign and Product Launch Tracking: Real-time tracking solution provides a view into buzz and sentiment, and instant, interactive insights into the drivers of customer opinions, emotions and behaviors.
- Issue Tracking: An early warning system to mitigate emerging issues before they become expensive crises.
- Brand Analysis: Reliable way to monitor, measure, enhance and protect brand equity by understanding customer opinions and emotions about key brand attributes, compared to the competition and trending over time. One year of historical data is available on-demand.
- Competitive Intelligence: Using an automated process, businesses can tap into the social voice and accurately understand competitors, analyzing strengths and threats in real-time to create opportunities for revenue growth.
- Custom Dashboards: The NetBase Social Insight Composer, an application builder with a rich data visualization library and business-ready templates, allows users to create dashboards for specific needs.
At the heart of the ESI platform is NetBase's high-precision natural language processing (NLP) engine. The appropriate use of high-precision NLP, text analytics and machine-learning tools make it possible to provide all the accurate data needed to support the broad range of business uses required. The platform now processes content in Spanish, French, German and Portuguese in addition to English.
Esteban Kolsky, founder of ThinkJar and author of A Five-Step Plan for Running Customer-to-Business (C2B), said, "Customers are no longer unwilling recipients of the corporate message; now they are partners with the organization providing input into their decisions and operations in a collaborative-meets-social model. Organizations respect the power that customers wield, and customers appreciate having a say in how business gets done. The C2B model brings significant business benefits to organizations willing to embark in detailed analytics of their customers' social musings and we have seen excellent results among early deployments for the world's largest brands."
Click here to download "A Five-Step Plan for Running Customer-to-Business (C2B)."
Attend our SXSW Panel and Learn What Women Want
NetBase CMO Lisa Joy Rosner will also be moderating a panel at SXSW called "Social Media Comes of Age Without the Help of Porn," on Monday, March 12, at 9:30 a.m. CDT in Austin, Texas, at the InterContinental. Rosner will be joined by Dave Evans, VP Social Strategy of Social Dynamx, Jason Falls, Founder and CEO of Social Media Explorer, Jeremiah Owyang, Industry Analyst and Partner at Altimeter Group, and Katie Paine, founder of KDPaine and Partners. Rosner will also be presenting a new social report covering "What Women Want" at the Get Ready to Live 2012 - #GR2L3 event hosted by 44 Doors. To see the action as it happens, follow the #NetBaseKnows Twitter stream during SXSW.
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.