January 15, 2008 08:59 ET
Nestlé USA and Vertical Branding Announce Two New Creative Assignments on XLNTads
Videographers and Content Creators Encouraged to Visit XLNTads.com to Submit Videos and Earn Up to $20,000 If Their Ads Are Aired on National TV
CONSHOHOCKEN, PA--(Marketwire - January 15, 2008) - Consumer-generated content (CGC) company
XLNTads has launched its online advertising platform and today announced
its first brand-sponsored assignments on XLNTads.com. The company recruits
talented ad creators to participate in CGA campaigns sponsored by top
brands. Nestlé USA and Vertical Branding are just some of the brands that
are leveraging XLNTads to tap into the voice of the consumer.
XLNTads connects brands with consumers who are passionate about and
experienced with CGA while helping to boost the careers of budding amateur
and semi-professional videographers and ad creators. "We see CGA as a
powerful and rapidly expanding channel," said Tricia Bowles, Nestle
Confections & Snacks. "The XLNTads environment provides us with an
opportunity to interact with a community of talented people directly. We
are looking forward to seeing a wide range of creative work."
XLNTads hosts and manages CGA campaigns in a safe and protected
environment. Once the creative assignment is live on the site, brands kick
back and watch qualified entries flood in. They also benefit from site
traffic generated by up to 15 other brand-sponsored campaigns running
simultaneously on the site. XLNTads offers easy access to all the
materials creators need to develop ads.
Creators log into their personalized account to learn about new
assignments, monitor their submissions and collaborate with other creators
to share best practices. A hub of innovative energy, the site has already
attracted and signed up over 1,500 creators anxious to take advantage of
the campaigns posed by leading brands. If a videographer or content
creator's ad is selected by the brands for national television airing, he
or she can earn up to $20,000.
"XLNTads takes a unique approach to CGA by recognizing that success lies
within the talent of the creators -- not solely in the budget of the
marketers," said Kevin Nalty, XLNTads advisor and widely recognized
videographer. "The keys to success in a consumer-generated world are great
ideas from creative people, and XLNTads' approach ensures the best in the
business are attracted and compensated for their efforts -- creating a
win-win situation for the brand and the creator."
Nestlé USA has created its CGA assignment to promote its 100 Grand candy
bar. Ad Creators can earn $5,000 if their ad is selected to run on the
Internet and $20,000 if their ad makes it to national television. Vertical
Branding has also signed on for its popular ZorbEEZ Towel, as seen on
television. Vertical Branding hopes that XLNTads creators can bring fresh
ad ideas to their advertising mix that will appeal to newer audiences. Ad
Creators can earn up to $20,000 from this engagement as well.
To learn more about these and other CGA campaigns, or to participate, visit
Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of
Internet marketing executives. The company was created in early 2007 to
fill a void between the brand marketers and video creators engaged in the
evolving world of consumer-generated advertising. Powered by Brightcove
video hosting technology, XLNTads.com provides brands with a fast, simple
and cost-effective way to leverage the consumer-generated advertising boom.
For creators it's a convenient way to interact with over a dozen major
brands all in one place. Please visit www.xlntads.com for more information.