SAN JOSE, CA--(Marketwire - Mar 13, 2013) - BilltoMobile, the premier provider of carrier-integrated mobile payment solutions, announced today that it extended its services for Massive Multiplayer Online (MMO) powerhouse NCSOFT to North America. BilltoMobile has been providing mobile payment services to NCSOFT's Korean operations since 2001. Mobile payment solutions offered through BilltoMobile are intuitive and secure, giving fast purchasing power to busy players, meaning lower purchase friction and higher customer conversion, something NCSOFT is looking to embrace within its North American Aion and Lineage II gaming offerings.
"Not everybody has or wants to use a credit card for online games, but most people have a mobile device," said Richard Zinser, Senior Vice President of Technology & Online Operations, NCSOFT. "And that's why the BilltoMobile service offering appealed to us. Companies can no longer offer customers a singular path to purchase in-game items, and in today's fast-paced and connected world, a mobile platform just makes sense."
By using mobile phones to make purchases of NCSOFT's in-game currency, NCoins, players don't need to bother with credit cards or other cumbersome methods of payment. Now, utilizing the BilltoMobile services, players only need to enter their mobile phone number to receive a PIN to complete the purchase, limiting the time and steps before jumping back into the game. BilltoMobile has experienced great conversion success with global partners in diverse verticals such as Online Gaming Platforms, App Stores, and Social Communities where impulsive mobile consumers expect a fast and low-friction checkout experience, often seeing 150 percent increases in the Average Revenue Per User (ARPU) to that of other payment methods.
"This partnership between NCSOFT and BilltoMobile demonstrates the natural fit of mobile payments in a fast-paced environment found within the online gaming industry," said Jim Greenwell, President and CEO of BilltoMobile. "We are very excited to bring our mobile payment platform that provides coverage in more than 80 countries to a global leader in online games."
NCSOFT, headquartered in Seoul, Korea, is the world's premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion®, Lineage®, Guild Wars® and WildStar™ franchises. NCSOFT West is a division of NCSOFT that holds operating responsibilities for North America, Europe, South America, and Australia/New Zealand. More information can be found at http://www.NCSOFT.com.
About BilltoMobile: Where Mobile Means Business
BilltoMobile is the premier provider of carrier-integrated mobile payment solutions worldwide, enabling the purchase of digital goods and services on PC, tablet and mobile phones. BilltoMobile's consumer-facing technologies promote smooth customer acquisition and conversion through easy, intuitive product design that helps thousands of businesses monetize their customers and grow their market share. BilltoMobile is the US subsidiary of Danal Co. Ltd., the pioneer and global leader in e-commerce mobile payments globally, having processed an unmatched $7 billion in transactions for over 10,000 merchant partners. Danal is listed on KOSDAQ:064260. BilltoMobile is headquartered in San Jose, California, and Danal has offices worldwide.
For more information about BilltoMobile's platform, leadership team, merchant and reseller services, please visit www.billtomobile.com. Email: firstname.lastname@example.org