SAN MATEO, CA--(Marketwire - Aug 20, 2012) - MyBuys, Inc., the leader in cross-channel personalization, today announced the appointment of Rita Brogley as Chief Customer Officer, a newly created executive role designed to lead all client-facing and professional services organizations in line with the rapid growth of both the MyBuys client base and the internal teams.
Brogley was previously the Chief Executive Officer of Amadesa, an A/B and multivariate testing and targeting company, which was recently acquired by LivePerson. Prior to Amadesa, Brogley spent over twenty years in the technology industry including senior marketing and executive management roles at Microsoft, Hewlett-Packard, Moxi Digital, and Bain and Company.
"MyBuys is known for its exceptional customer service and ability to help our customers maximize revenue. We are excited to welcome Rita to the team to ensure continued success as we move through our next phases of growth," said Robert E. Cell, Chief Executive Officer of MyBuys. "With over 400 clients, a robust suite of services, and several client-facing teams, it is important that we make the customer experience as simple and streamlined as possible."
Last month, MyBuys announced its newest addition to their personalization suite, MyBuys Long-Term Targeting, a display advertising solution enabling retailers and brands to deliver relevant products and offers to past purchasers and site visitors long after the traditional short-term ad retargeting window closes.
"MyBuys has industry leading technology for helping retailers realize the true value of each individual consumer and monetize that value. I was immediately drawn not only to the value proposition and the high priority placed on quality customer service, but also the emphasis on partnering with customers to help them proactively achieve their goals and generate more revenue," said Rita Brogley. "I'm looking forward to leading our client-facing teams as we scale our organization and continue to provide the best solutions to retailers with completely seamless implementation."
MyBuys is the leader in cross-channel personalization for online retailers and consumer brands. MyBuys drives engagement, conversions and increases revenue by capturing insights from each consumer's behavior, then utilizing their patent pending choice modeling algorithms to predict the products each consumer would most likely purchase. MyBuys presents these products to consumers in a coordinated manner across every point of interaction on web sites, through email, via display ads, on mobile devices, within social sites and direct mail. Underlying the MyBuys personalization engine is a Big Data repository representing over 200M consumer profiles and 100 Terabytes of data, which the company uses to deliver real-time product recommendations. More than 400 retailers and consumer brands partner with MyBuys to increase their sales, and the company was named one of the fastest growing private companies in the U.S. by Inc. Magazine for 2011. Visit www.mybuys.com for more information.