SOURCE: Muze, Inc.
October 23, 2006 07:35 ET
Muze Partners With IGN Entertainment to Deliver Comprehensive Video Games Database
Combines Rich, Descriptive Media Information With Images and Editorial Content to Drive Commerce in Games Industry
NEW YORK, NY and BRISBANE, CA -- (MARKET WIRE) -- October 23, 2006 -- Muze, Inc., the leading
digital media platform connecting people to art, education and
entertainment, and IGN Entertainment, the leading Internet media and
services provider focused on the video game and entertainment enthusiast
markets, today announced a partnership that delivers the most comprehensive
database of games information available today. Marketed as MuzeGames,
powered by IGN, it will offer expansive coverage of nearly 45,000 video
game titles, including high-resolution cover images, screenshots, trailers,
and samples of game play, augmented by rich editorial content such as game
previews and extensive, independent reviews.
Under the terms of the agreement, Muze and IGN have assumed joint ownership
of Muze's existing database. IGN will focus on content development, while
Muze will provide marketing and distribution of the new MuzeGames product
to retailers, video service providers, consumer electronics manufacturers,
portals, libraries, and institutions, in North America and the European
In addition to providing the core data that is essential for retail --
including game titles, UPCs, release dates, and descriptions -- MuzeGames
offers value-added editorial and image content, available in three tiers,
based on individual client requirements:
-- MuzeGames Elements - Provides essential games product data on nearly
45,000 game titles, covering the entire video game spectrum, from classic
-- MuzeGames Essential - Provides rich, in-depth editorial data on
games, including news, previews and in-depth reviews, awards, hints and
-- MuzeGames Illustrated - Provides visuals of game products, including
front and back package covers, screen shots, clips of game play, and
trailers promoting games releases.
Clients will be able to license MuzeGames products individually to suit
their needs, or as a bundle under a MuzeGames Complete product that
includes all three tiers. In addition, the MuzeGames product line
interfaces directly with other Muze products, including MuzeMusic,
MuzeBooks, MuzeVideo and MuzeDVD, enabling Muze clients to take full
advantage of cross-promotion opportunities between games information and
related offerings contained in the Muze databases.
"Games is a growing and fast-moving market. Our clients are looking for new
and improved ways to capitalize on the opportunity presented in such a
market, and MuzeGames will enable them to do just that," said Lonnie
Chenkin, Muze's executive vice president of corporate development. "By
partnering with IGN, Muze is able to offer the most comprehensive suite of
games data available, and provides our clients with the flexibility to
choose the data that's most important to them."
"Gamers lead digital lifestyles and they want their news, game tips, and
entertainment to be comprehensive and available on-demand," said Dale
Strang, executive vice president and general manager of IGN Entertainment.
"Consolidating our games data and rich editorial content with Muze's sales
and distribution network will enable game retailers to capitalize on the
explosive market growth we're currently experiencing."
MuzeGames data products are available in XML or ASCII formats, providing
customers with a wide variety of flexible implementation options.
About Muze, Inc.
Muze is the leading provider of tools and media information used to connect
people to art, education, and entertainment. Since 1991, Muze has provided
the most comprehensive and accurate entertainment content available. In
stores, at home, and on the go, Muze content drives the media experience by
providing detailed information about entertainment products, turning
browsers into buyers. Nearly 900 companies worldwide rely on Muze's rich
entertainment content. Muze provides solutions to a vast array of markets
and verticals, ranging from in-store and online retail, portals, community
sites, auction sites, and consumer electronics. Clients include Yahoo!,
eBay, O2 Germany, Best Buy, Overstock, Pricegrabber, Packet Video, Hot
Topic, Amazon, Play.com, MSN, RealNetworks, BurnLounge, CNET, Virgin
Megastores, Hastings Entertainment, Inc. and many others. Muze is based in
New York City, with offices in Seattle and London. To learn more about
Muze, please visit www.muze.com and www.muzeeurope.com.
About IGN Entertainment
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading
Internet media and services provider focused on the video game and
entertainment enthusiast markets. Collectively, IGN's properties reached 35
million unique users worldwide in the month of March 2006, according to
Internet audience measurement firm comScore Media Metrix. IGN's network of
video game-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox,
Direct2Drive and others) is the web's number one video game information
destination and attracts one of the largest concentrated audiences of young
males on the Internet. IGN also owns and operates the popular movie-related
website, Rotten Tomatoes, and one of the leading male lifestyle websites,
AskMen.com. In addition, IGN provides technology for online game play in
video games. IGN is headquartered in the San Francisco Bay Area, with
offices throughout the U.S. and in Montreal.
About Fox Interactive Media
Fox Interactive Media manages the Internet assets from all News Corp.
divisions, including the highly trafficked Foxsports.com, Americanidol.com
and Fox.com. News Corporation has quickly ascended to the top echelon of
Internet properties with the 2005 acquisitions of Intermix Media (the
parent company of MySpace.com), Scout Media and IGN Entertainment.