CHICAGO, IL--(Marketwire - Mar 13, 2013) - Mu Sigma (http://www.mu-sigma.com), the largest pure-play provider of decision sciences and analytics solutions for global enterprise customers, announced today it will speak with business partner MasterCard Advisors at the GigaOM Structure Data Conference, taking place March 20-21, 2013, in New York City, NY. This year's GigaOM Structure Data will feature 700 of the most senior big data thinkers, practitioners and technologists as they discuss the most important trends in big data and how companies can implement them today.
Zubin Dowlaty, Vice President, Head of Innovation & Development for Mu Sigma, and Gary Kearns, Group Executive, Information Services for MasterCard Advisors, will run a workshop titled, "Leveraging Big Data to Drive Customer Acquisition and Loyalty." Acquiring new customers and understanding how to deepen customer relationships is growing more challenging in the sea of big data. Companies are realizing that analytics based on actual purchase trends trumps methods using simple demographic data. This session will focus on how data enrichment is being incorporated into business decisions such as location expansion, benchmarking to competitors, and defining "best" customers.
Zubin Dowlaty, Vice President, Head of Innovation & Development for Mu Sigma and Gary Kearns, Group Executive, Information Services for MasterCard Advisors
Workshop: "Leveraging Big Data to Drive Customer Acquisition and Loyalty"
Pier Sixty at The Chelsea Piers, New York, NY
Wednesday, March 20 at 1:05 - 1:50 p.m. in the Aquitania East Suite
For more information on the events or to register, visit http://event.gigaom.com/structuredata/
About Mu Sigma
Mu Sigma, one of the world's largest decision sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data. Mu Sigma solves high-impact business problems in the areas of Marketing, Risk and Supply Chain across 10 industry verticals. With over 2500 decision science professionals and more than 75 Fortune 500 clients, Mu Sigma has driven disruptive innovation in the analytics industry with its interdisciplinary approach combining business, math and technology, and its integrated decision support ecosystem comprised of technology platforms, processes, methodologies and people. Visit www.mu-sigma.com.
About MasterCard Advisors
MasterCard Advisors, a division of MasterCard Worldwide, provides clients around the world with insights and solutions that drive business impact and ROI. The company uses advanced analytics and deep payments expertise to translate data into actionable behavioral insights and customized services. With more than 80 billion anonymized transactions processed annually in 210 countries worldwide, the company leverages aggregated information and a consultative approach to help financial institutions, merchants, media companies, governments and other organizations grow their businesses. For more information, go to www.mastercardadvisors.com.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities -- such as shopping, traveling, running a business and managing finances -- easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.