CHICAGO, IL--(Marketwire - Jul 9, 2012) - Mu Sigma (http://www.mu-sigma.com), the largest pure-play provider of decision sciences and analytics solutions for global enterprise customers, announced today that it is a key sponsor and speaker at the 12th Annual Shopper Insights in Action Conference, July 18-20, 2012, in Chicago, IL. The theme of this year's conference will focus on championing the action of research at retail and Mu Sigma will address how retail analytics can shed new light on online shopping behaviors.
In the session, Mu Sigma will describe how it helped a luxury online retailer improve its customer conversions by understanding the brand preference of its members. Mu Sigma's analytical tools and techniques provide online retailers with a better understanding of their customers, allowing a maximum return on investment from website activation "sign up" campaigns.
Online retail analytics programs customized to meet the retailers' needs can identify member segments and drive value through targeted activation campaigns using segment level characteristics and customer level insights. The online retailer's website activities combined with brand loyalty programs and customer level insights can help improve member to customer conversion.
Who: Mike Feldner, Regional Head of Mu Sigma
What: ROI & Measurement: "Improving Conversion Using Member Insights"
Where: Marriott Magnificent Mile, Chicago, IL
When: Thursday, July 19, 2012 at 3:00 pm
How: For more information on the events or to register, visit http://www.iirusa.com/insights/homepage.xml.
About Mu Sigma
Mu Sigma is a leading provider of decision sciences and analytics solutions, helping companies institutionalize data-driven decision making. Mu Sigma works with market-leading companies across multiple verticals, solving high impact business problems in the areas of Marketing, Supply Chain and Risk Analytics. With over 75 Fortune 500 clients and over 1500 analytics professionals, Mu Sigma has disrupted the analytics industry by integrating the disciplines of business, math, and technology in a sustainable global delivery model. Further, analytical assets developed by Mu Sigma's innovation and development team ensure a competitive edge to clients. Mu Sigma is headquartered in Chicago with its main delivery center in Bangalore, India and is arguably the world's largest pure-play decision sciences and analytics solutions company.
Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.