CHICAGO, IL--(Marketwire - Nov 13, 2012) - Mu Sigma (http://www.mu-sigma.com), the largest pure-play provider of decision sciences and analytics solutions for global enterprise customers, announced today that it is a sponsor and speaker at Predictive Analytics Innovation (PAI) Summit, taking place November 15 - 16, 2012, in Chicago, IL. This year PAI will bring together industry influencers and leaders to discuss driving business success through predictive data analytics.
Mu Sigma's featured presentation will explore how organizations look at data. In most situations an organization's data strategy is primarily driven by the business challenges that they need to solve. This problem specific approach sees the lack of data as a hurdle. However there are organizations that have used the lack of data as a springboard to the search and creation of data that can help the organization evolve new products and services. Recently, analytically savvy organizations have discovered that new data sources both inside and outside the fire-wall could be used in innovative ways than to just solve the problem at hand. This has led to a new paradigm in data strategy where the data story starts with a focus on discovery and not from the business problem. The presentation focuses on how analytically savvy organizations incorporate a number of paradigms to leverage data in innovative ways to create game changing opportunities.
Mukund Raghunath, Geography Head and Mike Feldner, Geography Head of Mu Sigma
Featured Presentation: "Data - Hurdle or Springboard? How to Leverage Data to Transform your Business"
The W Hotel, City Center
172 West Adams Street
Chicago, IL 60603
Thursday, November 15 from 2:30 - 3:00 p.m.
For more information on the event or to register, visit http://analytics.theiegroup.com/pa-chicago
About Mu Sigma
Mu Sigma is a leading provider of decision sciences and analytics solutions, helping companies institutionalize data-driven decision making. We work with market-leading companies across multiple verticals, solving high impact business problems in the areas of Marketing, Supply Chain and Risk analytics. For these clients we have built an integrated decision support ecosystem of people, processes, methodologies & proprietary IP and technology assets that serve as a platform for cross-pollination and innovation. Mu Sigma has driven disruptive innovation in the analytics industry by integrating the disciplines of business, math, and technology in a sustainable model. With over 75 Fortune 500 clients and over 2000 decision science professionals we are one of the largest pure-play decision sciences and analytics companies.
Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.